Da-iCE Star Sota Hanamura Sings Ode to Kamukura Ramen in Kansai Ad
Da-iCE vocalist Sota Hanamura is turning a bowl of ramen into a love song. His new track, キミヲサガシテタ, is the official tie-up song for Dotonbori Kamukura’s 40th anniversary. It was released digitally Sept. 18, the same day a new Kansai TV ad began airing.
Hanamura stars in the ad, which is airing across six Kansai prefectures. He has also been named a special partner for the Osaka-born ramen chain’s 40th anniversary.
The story goes beyond a commercial tie-up. Hanamura has been a regular at Kamukura for 18 years, and that history shapes a song about affection for something familiar and warm.
Sota Hanamura Stars in Kamukura Ramen Commercial
The new commercial is titled “#わたしの推し麺,” roughly “My Favorite Noodles,” and the Hanamura version runs 15 seconds. It airs in the Kansai area, the home region of the Osaka-born chain.
The ad features the new song, which was written for the tie-up. Its lyrics pair long-held affection with longing for someone irreplaceable, and small details throughout reveal Hanamura’s love for Kamukura.
That mix keeps the track from feeling like a jingle. It plays as a personal tribute from a longtime customer.
A.G.O Produces the Kamukura Song as Hanamura’s Solo Career Grows
The track is Hanamura’s third straight collaboration with producer A.G.O. It follows “イエナイ” from his pre-debut album “Asceeension” and his previous single “Dejavu.”
A.G.O has also worked with Ayumu Imazu, Furui Riho, Sirup and King & Prince. The new song pairs a cool, urban sound with warm lyrics, according to the release.
Hanamura is building a solo career alongside his work with Da-iCE. His pre-debut album, “Asceeension,” came out June 3.
With Dotonbori Kamukura marking four decades, the pairing has a simple logic. The chain has spent 40 years serving a bowl people keep coming back to, and Hanamura has turned that feeling into a song.
