Apple urged by Chinese official to deepen investment amid U.S.-China tensions

As U.S.-China tensions continue to affect global tech dynamics, a top Chinese official has called on Apple to expand its presence and investment in the world’s second-largest economy. The appeal comes as companies and supply chains are increasingly shifting operations away from China due to geopolitical and economic pressures.

Foreign Investment in China Hits Three-Decade Low

The ongoing tech competition between Beijing and Western countries, coupled with geopolitical friction, has significantly impacted foreign investments in China. According to official statistics, foreign investment in 2023 plummeted to its lowest level in 30 years. This decline is partly attributed to U.S. export bans on advanced technology to China and Beijing’s stringent regulations to crack down on alleged espionage, which have made investors wary.

People walk past an Apple store on a rainy day as the new iPhone 16 series smartphones go on sale in Beijing, China, Sept. 20, 2024.
People walk past an Apple store on a rainy day as the new iPhone 16 series smartphones go on sale in Beijing, China, Sept. 20, 2024.

China’s Appeal to Apple: Expand Presence and Innovation

On Wednesday, China’s Minister for Industry and Information Technology, Jin Zhuanglong, met with Apple CEO Tim Cook, urging the tech giant to strengthen its ties with China. Jin emphasized the importance of “deepening Apple’s presence in the Chinese market” and encouraged the company to “increase investment in innovation, grow alongside Chinese firms, and share in the dividends of high-quality investment,” according to a statement from the ministry.

The meeting also covered important topics such as Apple’s development in China, network data security, and cloud services. This indicates China’s effort to reassure global tech firms that it remains committed to providing a conducive environment for investment, despite the current climate of uncertainty.

Apple Faces Rising Competition in China’s Smartphone Market

China is the world’s largest smartphone market, and Apple is one of its key players. However, the company has recently faced growing competition from local smartphone brands. According to research firm Canalys, Apple ranked sixth among smartphone vendors in China in the second quarter of this year, holding a 16% market share. This represents a drop of three positions compared to the same period last year, highlighting the challenge Apple faces from local competitors.

Beijing’s Commitment to an Investor-Friendly Environment

Reaffirming China’s promise to foster a better environment for global investors, Jin Zhuanglong reiterated that the country would “continue to expand high-level opening up” to attract foreign business. This pledge aligns with Beijing’s ongoing efforts to revive its economy and counteract the slowdown in foreign investment.

Tim Cook’s Visit to China: Strengthening Ties and Promoting Sustainability

Tim Cook’s recent trip to China was his second visit this year, reflecting Apple’s continued interest in maintaining a strong relationship with the Chinese market. During his visit, Cook engaged with local culture and innovation, sharing updates on the Chinese social media platform Weibo. He visited an Apple store in Beijing, explored an organic farm, and toured historical neighborhoods with renowned artist Chen Man.

Additionally, Cook met with students from China Agricultural University and Zhejiang University to discuss how iPhones and iPads could assist in promoting sustainable agricultural practices. These activities indicate Apple’s ongoing commitment to integrating local perspectives and contributing to sustainable development in China.

Apple’s future in China remains complex, shaped by geopolitical tensions, regulatory challenges, and competition from domestic smartphone brands. While the call for deeper investment from China’s top official highlights the country’s desire to maintain strong relationships with global tech companies, it also underscores the shifting dynamics in one of the world’s most competitive markets. As Apple navigates these challenges, its approach to innovation, investment, and local collaboration will be crucial in determining its success in China.


Sources:

Some information in this article was sourced from Reuters and AFP.