Snow Man to launch first pop-up store in Bangkok this November

Japan’s top idol group Snow Man is set to make its mark in Thailand with the launch of its first-ever pop-up store in Bangkok this November, continuing its growing expansion across Asia.

Running from November 18 to 26, 2025 at Q STADIUM, M FLOOR, EMQUARTIER, the Snow Man Bangkok pop-up will immerse fans in a unique winter-inspired experience under the theme “A Winter Moment in the Heat.” The event transforms Bangkok’s tropical setting into a cool, emotional space that reflects the group’s artistry and identity.

Immersive winter experience meets Thai artistry

Visitors can explore exclusive visual displays, interactive installations, and official merchandise. All visuals for the Thailand edition were photographed by renowned Thai photographer Aekarat Ubonsri, adding a distinctive local touch to the pop-up. The immersive design aims to bring fans closer to the group’s world through both nostalgia and fresh experiences.

Formed in 2012 and debuting in 2020 under STARTO ENTERTAINMENT, Snow Man is celebrated for their synchronized performances, dynamic personalities, and strong teamwork. The nine-member group has steadily grown its fanbase across Asia, viewing their supporters as companions in their journey.

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Expanding presence across Asia

The Bangkok event follows successful pop-up editions in Seoul and the upcoming Taipei stop, as well as the group’s appearance at Summer Sonic Bangkok 2025. The Thailand edition cements Snow Man’s regional presence and gives international fans a rare chance to connect with the group up close.

Pop-up Details:

• Dates: 18 Nov (Tue) – 26 Nov (Wed), 2025

• Opening Hours: 11:00 – 20:00

• Venue: Q Stadium, M Floor, EMQUARTIER

• Address: 695 Sukhumvit Rd, Khlongtan Nuea, Wattana, Bangkok, 10110

• Admission: Free (reservation required in advance)