BE:FIRST releases explosive track ‘GRIT’ for worldwide rollout

Japan’s trailblazing supergroup BE:FIRST has unveiled their latest single, “GRIT,” delivering a bold sonic statement that cements their status as rising global icons. Blending early 2000s hip-hop nostalgia with a sharp modern edge, the track pulses with ambition and electrifying confidence.

With production and lyrical contributions from powerhouse names like SKY-HI, Kavi (known for work with Tommy Richman and KenCarson), and Colby O’Donis (collaborator of Usher and Lady Gaga), “GRIT” is more than just a single — it’s an artistic declaration. The track brims with aggressive beats and unfiltered attitude, clearly distinguishing BE:FIRST not as followers of trends, but as originators setting the pace for the next wave of global J-pop and hip-hop.

Visuals bring energy and unity to the forefront

Accompanying the release is a high-impact music video that visually reinforces the single’s message. Fusing international hip-hop aesthetics with uniquely Japanese humor and style, the video showcases the individuality of each member while underscoring their collective strength. It’s a celebration of both personal flair and group chemistry — a hallmark of BE:FIRST’s rise.

More than just one hit: two additional tracks expand their sound

The single also features “Muchu夢中,” the theme song for Fuji TV’s drama “Nami Uraraka ni, Meoto Biyori 波うららかに、めおと日和.” The song adds emotional depth and a softer tone to the release, reflecting BE:FIRST’s diverse sonic range.

Completing the trio is “Loop 〜One of the BE:ST-03 RYUHEI〜,” part of their ongoing member solo project. This track spotlights RYUHEI following the successful solo releases of JUNON and LEO, offering fans a closer look at the member’s individual artistry within the group’s dynamic framework.

BE:FIRST goes global with ‘Who is BE:FIRST?’ tour

BE:FIRST is currently shaking up the international music scene with their first-ever world tour, BE:FIRST World Tour 2025 – Who is BE:FIRST?. The tour launched in Los Angeles on April 22 and includes 12 performances across 9 countries and regions, further solidifying their position as one of Japan’s most compelling exports.

With “GRIT” already making an impact and more global content on the way, BE:FIRST is not only expanding their musical identity but proving that their reach and relevance are growing fast. Whether through powerful tracks or unforgettable live performances, BE:FIRST is redefining what it means to be a global Japanese act.