MTV to Premiere Lady Gaga’s ‘Million Reasons’ Globally
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WEDNESDAY DECEMBER 2016 – MTV announced today the global premiere of international superstar Lady Gaga’s music video for “Million Reasons,” from the star’s fifth studio album Joanne. “Million Reasons” will debut following “Perfect Illusion” (the music video for the album’s infectious lead single) as a back-to-back storyline continuation, across MTV channels worldwide. In Southeast Asia, “Million Reasons” will premiere on Thursday, 15 December on MTV at 3am (WIB), 4am (PH/SG) and 5am (MY), and on MTV LIVE at 3am (TH/WIB) and 4am (HK/MY/PH/SG). A repeat telecast of the video will air at 7pm (WIB), 8pm (SG) and 9pm (MY) on MTV, along with multiple airings on MTV and MTV LIVE throughout the day.
Lady Gaga will also be taking over MTV’s US Instagram channel throughout the day, serving up exclusive content for her Little Monsters.
Joanne was released on 21 October through Streamline/Interscope Records, and has gone on to top the charts around the world and cemented Lady Gaga’s status as one of the leading global music stars of a generation. The stunning new album is Lady Gaga’s highly anticipated first solo album in three years and most personal album to date.
Inspired by her late aunt of the same name, Joanne has been lauded by critics and listeners and celebrated as one of the biggest selling album releases of 2016.
The chart-topping album is also breaking records with Lady Gaga recently becoming the first female artist with four No. 1 albums on the Billboard Top 200 this decade.
The album’s infectious lead single “Perfect Illusion” debuted in September.
“Million Reasons,” whose video acts as a storytelling continuation of “Perfect Illusion,” was co-written by Lady Gaga, Hillary Lindsey and Mark Ronson and co-produced by Lady Gaga, Mark Ronson and Bloodpop.
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