PDAX launches Boy Abunda-led series to spark real conversations about money
As Filipinos enter a new year with sharper financial priorities, the Philippine Digital Asset Exchange (PDAX) is reframing how money conversations happen through a new video series hosted by Boy Abunda. Titled “Tara, Bonding Tayo!”, the project brings personal finance discussions out of spreadsheets and into everyday life.
The series leans into real, unscripted conversations that reflect how Filipinos actually think and feel about money. It highlights how financial choices influence relationships, confidence, and family responsibilities rather than focusing purely on technical investing concepts.
Abunda opens the series by reframing wealth as a deeply personal idea shaped by peace of mind, time, freedom, and legacy. He emphasizes that while financial journeys can be taken individually, meaningful progress often comes from shared stories and collective learning.
Familiar faces, practical money lessons
“Tara, Bonding Tayo!” features guests from different backgrounds who speak candidly about their own financial paths. Media personality Sam YG shares why government bonds became a cornerstone of his investment strategy, offering stability that helped him feel more secure about his finances.
Registered financial planner Randell Tiongson breaks down why consistency often matters more than chasing quick gains. He outlines simple steps Filipinos can take today to build healthier money habits over time. Actress and mom Dianne Medina also opens up about financial setbacks she experienced and the routines that helped her restore stability for her family.
Each episode centers on experiences many Filipinos quietly navigate, turning private struggles and decisions into shared lessons that feel accessible and relatable.
Expanding access to long-term investing
The series aligns with PDAX’s wider mission to make investing easier and more inclusive for Filipinos. The platform is licensed by the Bangko Sentral ng Pilipinas and was the first to tokenize Philippine government bonds under Project Bayani, a landmark initiative that projects the country’s tokenized-asset market could reach US$60 billion by 2030.
Through this effort, Retail Treasury Bonds issued by the Bureau of the Treasury were digitized, allowing more Filipinos to access government-backed investments via digital platforms. These bonds are distributed by PDAX in partnership with its licensed broker-dealer, PDAX Securities Inc.
PDAX has since expanded its offerings to include government bonds with low minimum investment amounts, giving users more entry points into long-term and relatively stable investment options. The platform also offers PDAX Gold, which allows users to trade gold digitally for as low as P500, priced by the gram to match common local trading practices.
“Tara, Bonding Tayo!” underscores PDAX’s belief that financial confidence begins with open conversation. By spotlighting real stories and shared experiences, the series encourages Filipinos to see money discussions not just as planning tools, but as moments of connection.
