Basketball Champions League reaffirms its impressive digital growth
The Basketball Champions League continues its impressive digital growth and confirms being the fastest growing league in Europe.
There is much to savor from the 2017-18 Basketball Champions League, as the competition gave the fans plenty of inspirational moments to discuss. In all, the second season registered 44 million video views and reached more than 120 million people through social media over the course of 2017-18.
The Final Four in Athens itself has generated a ton of excitement, triggering a 94% increase in video views compared to last season’s Final Four in Tenerife, and reaching 18,800,000 people.
“We are both delighted and thrilled to see the competition confirming its first season’s massive success on social media. At the end of the season, there are more than 1,700,000 followers of the Basketball Champions League on social media. The digital output of the first two seasons is impressive, and we are proud of such an achievement,” said Patrick Comninos, the CEO of the Basketball Champions League.
“The Basketball Champions League does not exist for its own sake but as part of a broader strategy to grow basketball across Europe. It is based on established sporting principles of inclusion by merit rather than commercial brand value, and is an integral part of the new European basketball ecosystem. We are extremely pleased to see that the first two seasons of the competition were appreciated by the fans and the participating teams.”
The numbers of fans following the Basketball Champions League Facebook page impressively rose to 1,500,000 thanks to various digital activation.
Eventually, www.championsleague.basketball generated more than 2,300,000 visits in the course of the 2017-18 campaign with fans eager to read features and interviews about star players.
The Basketball Champions League third season gets under way on 9 October. 32 teams will contest the Regular Season. They will play in four groups of 8 teams each with the top four in each group going through to a home and away Round of 16 ahead of the Quarter-Finals which will determine the Final Four.
An initial draw sorting the Qualification Rounds and the Regular Season phase will take place on Wednesday 11 July at the House of Basketball in Geneva, Switzerland. The draw will be livestreamed on www.championsleague.basketball.