MTV Asia: ‘Clickbait’ Series reels music lovers in with the sounds of the internet
New Show Premieres July 2 on MTV Asia
MTV Asia today announced new series “Clickbait”. This series takes viewers down an internet rabbit hole of music-inspired video content, showcasing the best of the web’s musical moments that MTV hand-picked from the internet and will have fans #ROFL.
Clickbait premieres on MTV Asia on 2 July, Sunday at 9.30pm (SG/PH), 10.30pm (MY) and 8.30pm (WIB), and repeats on 4 July, Tuesday at 8.00pm (SG/PH), 9.00pm (MY) and 7.00pm (WIB). Send your best viral videos to us (http://www.mtvasia.com/news/3yncmt/asia-send-us-your-favourite-viral-videos-you-might-be-featured) for a chance to be featured on the MTV Asia website!
Using the show as a platform to showcase Asia’s very own sounds of the internet, MTV Asia also is collaborating with Musical.ly to showcase viral musicals on the app that focus on three categories — “Talent”, “Comedy” and “Animals”. Clickbait x Musical.ly montage videos for each category will be produced, showing off the most popular and viral music clips in Musical.ly created by Asian musers. The montages will then be used for both MTV Asia’s on-air and on social platforms starting 5 July.
Narrated by American comedian Akaash Singh, each 30-minute episode is shot from the perspective of his mobile device. Singh will navigate fans between viral videos and hilarious clip montages as he jokes and swipes through the coolest, weirdest and funniest music-themed user generated content out there.
The 20 x 30 minute episodes are produced for MTV International by Meetinghouse Productions. Executive producers are Jason Cilo of Meetinghouse Productions and Bruce Gillmer, Jennifer Demme-Harris and Adriana Cornejo for MTV International.
