The Weekend to Perform Smash Single ‘Starboy’ at 2016 MTV EMAS
SINGAPORE, 4 NOVEMBER 2016 – Multiplatinum alternative R&B stunner The Weeknd will bring the heat to Rotterdam next Sunday at the 2016 MTV EMAs. For the first time live internationally, the Best Male nominee will perform the title track and first single from his mega-anticipated fourth full-length album Starboy, whose visual companion is also a contender for Best Video up against Kanye West, Beyoncé, Coldplay and Tame Impala. The star is also up for Best Canadian Act, representing his home country.
The 2016 MTV EMAs will broadcast live around the globe from the Ahoy Rotterdam in Rotterdam, Netherlands on MTV and MTV LIVE HD on Monday, 7 November at 3am (WIB) and 4am (HK/MY/PH/SG). The show repeats on the same day on MTV at 8pm (WIB) and 9pm (MY/PH/SG), and on MTV LIVE HD at 9.45pm (WIB) and 10.45pm (HK/MY/PH/SG).
The Weeknd joins a star-stacked international EMA lineup hosted and featuring a performance by Bebe Rexha, with additional performances by Bruno Mars, Green Day, OneRepublic, Martin Garrix, Afrojack, Shawn Mendes, DNCE, Lukas Graham, and Zara Larsson. Previously announced presenters include G-Eazy, Jaden Smith, Jourdan Dunn, Winnie Harlow, Deepika Padukone, Nina Dobrev, Charli XCX, Tinie Tempah and Idris Elba.
Fans, critics, and the industry at large have recognized The Weeknd’s inimitable talent. He took home two GRAMMY Awards® [“Best Urban Contemporary Album” for Beauty Behind The Madness and “Best R&B Performance” for “Earned It (Fifty Shades of Grey)”] out of seven nominations. He won eight Billboard Music Awards including “Top 100 Artist,” “Top R&B Artist,” “Top R&B Album” for Beauty Behind The Madness, “Top R&B Song” for “The Hills,” “Top Song Sales,” “Top Radio Songs,” “Top Streaming Songs,” and “Top Streaming Song (Audio)” for “The Hills.” “Earned It (Fifty Shades of Grey)” even garnered The Weeknd his first ever Academy Award® nomination in the category of “Best Original Song.”
JUST IN ASIA
Best Southeast Asia Act x musical.ly
MTV has partnered with musical.ly for a #MTVEMA challenge in Southeast Asia giving musers the opportunity to tell MTV who they think should be the Best Southeast Asia Act winner. From 4 to 7 November, musers can pick from the nominees’ music videos in an exclusive song album created by musical.ly to create a Musical. Participants stand to win official artist merchandise and MTV EMA goodies.
Watch It Anyway You Want! x live.ly
MTV also teamed up with live.ly where musers get to show MTV how they watch the MTV EMA in their own creative way during the prime-time telecast on Monday, 7 November on MTV at 8pm (WIB) and 9pm (MY/PH/SG), and on MTV LIVE HD at 9.45pm (WIB) and 10.45pm (HK/MY/PH/SG). Fans can live-stream themselves enjoying the MTV EMA using the hashtag #MTVEMA and show MTV their biggest reactions. They stand a chance to win special MTV EMA prizes and #MTVEMA live-stream sessions will be featured on live.ly’s homepage during the night.
MTV x foodpanda
From 7 to 13 November, fans in Singapore, Malaysia, and the Philippines are invited to catch the show while enjoying discounts on their foodpanda orders using the promo code MTVEMAPANDA. In Singapore, enjoy 15% off a minimum order value of S$30 for the first 1,000 redemptions. In selected regions in Malaysia, get 20% off a minimum order value of RM40. In Manila and Cebu, take 15% off a minimum order of P850, with a maximum discount of P300 per order.
Live Twitter Chat
Fans in Indonesia, Malaysia, Philippines, and Singapore can live tweet during the MTV EMA evening repeat telecast on MTV on Monday, 7 November at 8pm (WIB) and 9pm (MY/PH/SG) using #MTVEMA and watch selected tweets go on-air. Those with the best tweets stand a chance to snag Évos headphones and exclusive MTV EMA merchandise.
