Tech Mahindra and WSJ. custom studios launch ‘In The Future’
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New York, 18 APRIL, 2016 –Tech Mahindra Limited, a global provider of digital, IT network and engineering solutions, has launched a three-year partnership with WSJ. Custom Studios, the custom content marketing division of The Wall Street Journal. The ground-breaking enterprise sees the two organizations collaborating to develop custom content focused on technology and our increasingly connected world, including cutting-edge thought leadership issues aimed at global business leaders.
Called ‘In The Future’ (www.wsj.com/ad/inthefuture), the multimedia custom-content program promises to challenge conventional thinking, drive vital conversations and illustrate the potential benefits of growing connectivity. This will involve the creation of original and compelling stories and video that span print and digital media, tablet and mobile, graphic solutions, social media and events. The campaign will deliver unique insights from top thought leaders in their respective fields and engage audiences as to what the future means for them.
“To realize and build the future of everything that we dream of, we have to embrace our vision today. I am delighted to undertake this exciting initiative with WSJ. Custom Studios, to drive awareness and conversation illustrating the benefits of emerging connectivity through information and entertainment,” said CP Gurnani, Managing Director and CEO, Tech Mahindra.
“Digital disruption, automation and specialization are increasingly transforming our customer businesses,” says Jagdish Mitra, Chief Strategy and Marketing Officer, Tech Mahindra. “We are pleased this new strategic partnership will help us drive thought leadership on these important trends driving the future of business.”
“From a brand perspective, if we want to change and not be forced to change, then we have to take a leap into the future,” says Indraneel Ganguli, Global Head of Brand, Tech Mahindra. “‘In the Future’ underscores our commitment towards creating solutions for the connected world of today, and tomorrow.”
“WSJ. Custom Studios is committed to producing best-in-class custom content in partnership with the world’s leading companies, delivering compelling campaigns to drive innovative marketing solutions,” said Trevor Fellows, Executive Vice President & Global Head Advertising Sales, The Wall Street Journal. “In launching ‘In The Future’, we look forward to leading a multi-faceted program across print, digital, and social media, supporting Tech Mahindra in effectively reaching a globally ambitious audience.”
Central to the ‘In the Future’ program is Tech Mahindra’s three-year sponsorship of The Wall Street Journal CEO Council’s annual meeting in Washington, D.C. in November, which boasts an exclusive, invitation-only membership that brings together the world’s most influential leaders of industry, finance, government and policy. The participating CEOs head up companies from 11 countries and a diverse group of industries that collectively employ more than five million people and generate more than US$2 trillion in annual revenue.
This past January, Tech Mahindra and The Wall Street Journal celebrated their new partnership at the World Economic Forum (WEF) in Davos, Switzerland. Attendees included: Anand G. Mahindra, Chairman and Managing Director of Mahindra & Mahindra Ltd; C. P. Gurnani, Chief Executive Officer and Managing Director of Tech Mahindra; William Lewis, Chief Executive Officer of Dow Jones and Publisher of The Wall Street Journal; and Trevor Fellows, Executive Vice President & Global Head of Advertising Sales, The Wall Street Journal. This was followed by Tech Mahindra’s sponsorship of The Wall Street Journal’s CIO Network Conference, at Half Moon Bay in February.
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