Epiphone debuts Inspired by Gibson Custom WoWkie Da J-180 in China

Epiphone has officially introduced the Epiphone WoWkie Da J-180, marking the brand’s first signature collaboration with Chinese pop superstar WoWkie Da. The Inspired by Gibson Custom WoWkie Da J-180 will be available exclusively in China through authorized Gibson and Epiphone dealers and online via T-Mall.

Built on the respected Epiphone Inspired by Gibson Custom J-180 LS platform, the model draws directly from original Gibson Custom designs. The launch represents a significant expansion of Epiphone’s global artist roster while reinforcing its growing presence in China’s thriving music scene.

WoWkie Da’s influence spans decades, and this partnership reflects a fusion of heritage craftsmanship with contemporary Chinese pop culture. For Epiphone, the collaboration signals a strategic move to align its legacy brand with one of the country’s most influential modern artists.

WoWkie Da’s cultural impact across generations

WoWkie Da is widely recognized as one of China’s most versatile and impactful music figures. A singer, songwriter, guitarist, composer, producer, and television personality, he first gained national prominence in the late 1990s as the frontman of The Flowers, considered China’s first nationally recognized teenage band.

Since launching his solo career in 2009, he has released 193 singles and sold more than five million records. His accolades include Top 10 Songs of the Year, Most Popular Male Singer, and All-Around Artist of the Year, alongside high-profile appearances on CCTV’s Spring Festival Gala and judging roles on hit shows such as The Big Band and Rap of China.

Premium build and stage-ready performance

The Epiphone WoWkie Da J-180 features a 25.5-inch scale length, offering enhanced projection, clearer articulation, and a stronger low-end response compared to traditional short-scale acoustics. Designed for both studio precision and live performance power, the instrument aims to meet the demands of professional musicians.

Constructed with premium tonewoods, the guitar boasts all-solid construction, a thermally aged Sitka spruce top, and solid mahogany back and sides. The result is a resonant, full-bodied acoustic voice engineered for durability and tonal richness.