Ben&Ben Twins Turn Toyota Sounds Into Music for Regional Campaign
Ben&Ben’s Paolo and Miguel Benjamin are turning car sounds into music. The Filipino twins have joined five other Asian artists in a bold new campaign from Toyota.
The project is called Move Your World Beat. Toyota Motor Asia developed it with creative partner VIRTUE Asia to spotlight regional musical talent.
Toyota Taps Regional Artists for Move Your World Beat
The campaign challenges musicians to reimagine everyday vehicle sounds. Clicks, hums, and engineered tones become the raw material for original songs.
Launched through a TikTok-led creator program, the initiative spans six countries, with Ben&Ben representing the Philippines alongside five other acts.
The lineup includes Malaysia’s Belle Sisoski and Pakistan’s Natasha Noorani. Singapore’s Shye, Thailand’s Valentina Ploy, and Vietnam’s 2pillz round out the roster.
Toyota Motor Asia General Manager Jaja Ishibashi tied the campaign to the brand’s broader mission. “Move Your World is about Toyota’s commitment to the communities in Asia,” he said.
He described music as “a universal language that unites our communities and moves us all a little closer.” Ishibashi added that collaboration was the campaign’s true goal.
By supporting creators, Toyota hopes to inspire new forms of expression, Ishibashi said, adding that collective creativity can “create something greater than any one of us could achieve alone.”
Ben&Ben Fuses Toyota Sounds With Filipino Folk Instruments
As the Philippines’ representatives, Paolo and Miguel built their entry from real Toyota vehicle sounds, with their base track pulled from a Toyota RAV4 Adventure HEV.
The twins layered in traditional Filipino instruments, including the hegalong and kulintang, giving their track a distinctly local identity.
Every artist in the lineup follows the same brief, turning vehicle sounds into songs that reflect their own style. The approach ties movement to culture and emotion, not just machinery.
All six tracks will merge into one regional collective song, set for release later this year. Toyota plans to keep Move Your World Beat running as an ongoing creative platform.
