Disney Plans Major Layoffs Under New CEO as Industry Pressures Mount
The Walt Disney Company is bracing for another wave of job cuts as it looks to realign its business in response to mounting industry pressures.
Up to 1,000 roles are expected to be eliminated in the coming weeks, with a significant portion tied to the company’s marketing operations. The move comes as Disney continues to streamline internal structures following recent consolidation efforts.
The layoffs arrive at a pivotal moment for the company, shortly after Josh D’Amaro assumed the role of chief executive. While the plans were already in motion before his appointment, the cuts mark an early test of how the new leadership will steer the company through a rapidly evolving media landscape.
Across the entertainment sector, traditional revenue streams are under strain. Linear television continues to decline, while streaming platforms—despite rapid growth—have yet to deliver the same level of profitability that studios once relied on.
At the same time, box office performance has become increasingly unpredictable, and competition from major technology firms has intensified the battle for audience attention and subscription dollars.
Restructuring reflects shift toward digital priorities
Disney’s latest workforce reduction is part of a broader strategy aimed at reallocating resources toward areas with stronger long-term growth potential.
The company has been actively investing in its digital ecosystem, including streaming and direct-to-consumer platforms. However, these ventures require significant capital, prompting leadership to cut costs in other parts of the business.
Marketing teams, particularly those affected by recent consolidation, are expected to bear the brunt of the reductions. The goal is to create a leaner structure that can operate more efficiently while supporting the company’s digital ambitions.
This is not the first round of layoffs tied to Disney’s transformation. Since Bob Iger returned to lead the company in 2022, more than 8,000 positions have been cut as part of a sweeping restructuring effort.
New CEO faces pressure to deliver results
Although D’Amaro has only recently stepped into the top role, expectations are already high for him to define a clear strategic direction.
A 28-year veteran of the company, he previously oversaw Disney’s parks and experiences division, one of its most consistent revenue drivers. His transition to CEO comes at a time when the broader business is facing structural challenges.
Insiders suggest that one of his immediate priorities is improving coordination across different segments of the company. Faster collaboration and more unified execution are seen as key to navigating ongoing disruptions in the industry.
With layoffs underway and competition intensifying, Disney’s next moves under D’Amaro’s leadership will be closely watched as the company works to balance cost control with future growth.
