Arla unveils protein soda with pure BLG at Vitafoods Europe 2025
Arla Foods Ingredients is setting new benchmarks in functional drinks with the debut of a protein soda powered by Lacprodan® BLG-100. This innovation will be highlighted at Vitafoods Europe 2025 in Barcelona.
The new soft drink delivers 10g of high-quality protein with no sugar, addressing the rising demand for better-for-you beverages. It also caters to consumers moving away from traditional carbonated drinks.
Lacprodan® BLG-100 Sets a New Standard for Protein Functionality
Lacprodan® BLG-100 features higher essential and branched-chain amino acid content compared to regular whey proteins. This supports muscle maintenance and growth while aiding satiety for weight-conscious individuals.
The ingredient’s clarity, clean taste, and low viscosity enable beverage developers to create water-like drinks without compromising nutrition. It also offers flexibility for both hot and cold processing.
Consumer Trends Align with Functional Drink Evolution
According to Innova’s Category Survey 2024, nearly one-fifth of consumers reduced sugary soda intake over the past year. Arla’s protein soda taps into this shift with a high-protein, sugar-free alternative.
“Lacprodan® BLG-100 allows for a refreshing and transparent beverage consumers crave,” said Sarah Meyer, Head of Sales Development, Performance Nutrition.
More Innovations from Arla at Vitafoods Europe
In addition to the soda, Arla will present three other concepts at Stand 4D17. These include The Essentials Protein Bar, Refreshed in Seconds shake, and Lacprodan® MicelPure® micellar casein.
Each concept addresses different needs—from post-workout recovery to medical nutrition—while maintaining high protein content and superior taste profiles.
Arla’s participation at Vitafoods Europe 2025 reinforces its leadership in performance nutrition.
