Bounty Fresh unveils ‘Basta Baon’ to promote healthy eating and Filipino values
In a culture where food is an expression of care, Bounty Fresh has embraced the beloved Filipino habit of preparing and bringing packed meals—baon—with its newly launched campaign, “Basta Baon, Bounty Fresh.” Rooted in the Filipino love language of food, the initiative offers a diverse range of ready-to-cook and fresh meal options that make preparing delicious and nutritious baon easier for busy individuals and families.
Filipinos have long expressed their love through thoughtful meal preparation. Asking “Kumain ka na ba?” and packing pabaon for loved ones are common gestures of care. Recognizing the demands of modern life, Bounty Fresh created a comprehensive product line to support quick, high-quality meal preparation for those who need to fuel their day at school, work, or on the go.
The “Basta Baon, Bounty Fresh” Product Categories
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Crispy and Crunchy Options: These include 100% real chicken products like Nuggets, Chicken Sticks, Popcorn, Mixed Shape Nuggets, and Chomps. They’re perfect for quick snacks or as a highlight in any packed meal.
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Savory Sensations: Ready-to-cook pre-seasoned Filipino favorites like Pork Tapa, Pork Tocino, Garlic Longganisa, and Chorizo Style de Cebu. These options offer authentic flavors with minimal prep time.
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Baon Essentials: Bounty Fresh’s Premium Golden Yolk Eggs and a wide range of No Antibiotics Ever chicken cuts, both whole and marinated, offer staple proteins for those who prefer cooking from scratch.
“We understand the daily juggling act our consumers face,” said Stephanie Guerrero, Vice President for Marketing at Bounty Plus Inc. “Preparing baon should not be a source of stress. Through ‘Basta Baon, Bounty Fresh,’ we are providing practical solutions that allow individuals and families to enjoy fresh, delicious meals, no matter how packed or busy their schedule is.”
Health-Conscious and Culturally Rooted
This launch aligns with Bounty Fresh’s broader “The One You Deserve” brand thrust, highlighting their commitment to accessible and nutritious food choices. It also comes at a crucial time: a Food Industry Asia (FIA) study found that 81% of Filipinos feel personally responsible for maintaining a healthy diet. Guerrero noted that Bounty Fresh aims to bridge the gap between this health-conscious mindset and the real-world challenges of meal prep.
By launching “Basta Baon,” Bounty Fresh reaffirms its role as a trusted partner in Filipino kitchens, offering freshness, flavor, and convenience in every pack.
Where to Buy
Consumers can explore the full range of products at bountyfreshmarket.ph and at leading supermarkets and online grocery platforms nationwide.
