DOT launches stunning biodiversity murals across the Philippines to promote sustainable tourism
The Department of Tourism (DOT) has rolled out an inspiring campaign to celebrate the beauty and biodiversity of the Philippines through a series of stunning murals. Dubbed “Love Inspired: The Philippines, a Canvas of Biodiversity,” the project emphasizes sustainable tourism while spotlighting the country’s most iconic natural wonders.
From Boracay’s crystal-clear waters to the lush landscapes of Mindanao, these artworks highlight the richness of the Philippines’ environment and call for collective efforts to preserve it for future generations.
A Nationwide Celebration of Biodiversity
The murals were unveiled across 16 prime tourist destinations during the Love Biodiversity Day 2024 celebrations, held from July to October. Local artists collaborated with communities to create artworks that reflect their regions’ unique biodiversity and cultural heritage.
Boracay’s mural features vibrant marine life and iconic landmarks like Willy’s Rock and the Boracay Keyhole. Created by Lito Panganiban and Japs Avelino, it underscores the island’s diverse flora and fauna, including endangered species like the sea turtle.
Meanwhile, Clark in Pampanga, known as the culinary capital of the Philippines, unveiled a mural by Placid Studio. It highlights the pawikan (sea turtles) of Morong, Bataan, and the Aeta community, emphasizing their roles in biodiversity conservation.
In Tacloban City, local artists showcased protected landscapes and seascapes like the San Juanico Bridge and Samar Island Natural Park. The mural, located along the scenic Magsaysay Boulevard, also reflects the resilience of the city, which recovered from the devastation of Typhoon Yolanda.
Mindanao’s Mt. Hamiguitan mural, created by the Kwadro-Uni Arts and Outdoors Club, features the Philippine eagle and the mountain’s unique flora and fauna, symbolizing the region’s commitment to environmental preservation.
Beyond Art: Activities for Preservation
The murals are more than just eye-catching artworks—they represent a call to action. DOT regional offices spearheaded additional activities during the campaign, including coastal cleanups, mangrove planting, and workshops on sustainable practices.
For instance, a coastal cleanup in Dipolog City involved local communities, while mangrove planting drives were held in La Union and Iligan City to restore ecosystems and combat soil erosion.
A Collective Commitment to Sustainability
DOT Assistant Secretary Gissela Marie Quisumbing praised the project as a “powerful reminder” of the importance of collective action in preserving the environment.
“These murals are more than art—they are symbols of hope and a testament to our shared commitment to conserving the Philippines’ natural treasures. Together, we can redefine tourism as a force for good,” she said.
By combining art, education, and community engagement, the Philippines biodiversity murals are inspiring both locals and tourists to protect the country’s rich natural heritage for generations to come.
