Ayumi Hamasaki releases new single ‘BYE-BYE’ on 26th anniversary in school uniform

Celebrating the 26th anniversary of her debut, Japanese pop superstar Ayumi Hamasaki has released the brand new single “BYE-BYE.”

“BYE-BYE” was written for the NHK series “Minna no Uta,” broadcast in April and May. As you’d expect from Hamasaki, the song’s immersive lyrics are dark and deep – generating tons of attention among her legions of fans.

Ayumi Hamasaki
Ayumi Hamasaki

Along with the release of ‘BYE-BYE’, a music video was also released on Hamasaki’s official YouTube channel.

In a classroom in an apparently abandoned school, Hamasaki and 23 dancers perform intense choreography, especially during the chorus – and all of them, including Hamasaki, are dressed in school uniforms.

When the video was released last April 8, reactions from fans on social media went ablaze. This includes posts that read:

“Ayu looks so cute in uniform!”,

“I have to learn the choreography!” and “This song is the perfect start to her 26th anniversary!”

It has been 26 years since the release of Ayumi Hamasaki’s debut single, “Poker Face,” dating back to April 8, 1998.

As she enters her 27th year, ayu continues to evolve.