DHL expands cooperation with FC Bayern beyond e-commerce with innovative video gaming activations

SHANGHAI, CHINA – Media OutReach – July 2017 – DHL, the world’s leading logistics company, and Germany’s FC Bayern Munich, the world’s biggest football club, today announced the expansion of their cooperation with innovative activations within the video gaming market, specifically in the FIFA 18 game set to launch in September 2017. This is DHL’s bid to tap on the massive potential of the computer games market, which analysts predict will grow its revenue from US$493m in 2016 to US$1.1b in 2019.

(L-R ) Jürgen Gerdes, Board Member, Post-eCommerce-Parcel, Deutsche Post DHL Group, and Joerg Wacker, Executive Board Member, Internationalization and Strategy, FC Bayern Munich AG

In 2015, DHL helped the club to launch its online flagship store on Tmall Global. As the team’s official logistics partner and e-commerce full service provider, DHL plays a key role in delivering official merchandise to FC Bayern fans in China. During the team’s 2017 Audi Summer Tour to Shanghai, Shenzhen and Singapore, the Bavarian club confirmed its desire to further engage with its fan base in China, providing fans with the latest club merchandise, such as jerseys and other FC Bayern products. FC Bayern is the world’s biggest football club with over 280,000 members and one of the most successful, having won five UEFA Champions League titles, three Club World Cup trophies as well as 27 German national league championships.

DHL — The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL family of divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With about 350,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, energy, automotive and retail, a proven commitment to corporate responsibility and an unrivalled presence in developing markets, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of Deutsche Post DHL Group. The Group generated revenues of more than 57 billion euros in 2016.