Chachi Gonzales Revolutionizes The Bond Between Creator and Fans
Groundbreaking New App Reimagines How Chachi Connects with Fans via New Weekly Interactive Show, Contests, Lifestyle Blog, Merchandise, Giveaways and More.
LOS ANGELES, CA — In the years since winning America’s Best Dance Crew, viral dancer, choreographer, actress, fashionista and digital star Chachi Gonzales has quickly garnered an impressive international following.
Now, she’s taking the reigns on a new platform that will exponentially increase her presence with fans, while simultaneously giving her fans a place to connect with each other. Today, Nov. 17, marks the launch of the new Chachi Gonzales App, available now for download in the iTunes and Google Play stores.
The new app serves as an interactive home base for Chachi’s diverse array of fans. Toppling 80 million views on YouTube (with well over a million subscribers), nearly 2 million Facebook fans, a million Twitter followers and over a million followers on Instagram, Chachi has climbed (and danced) her way to stardom.
Fans know Chachi as an accomplished dancer. They know her as the star of her own Go90 show, Chachi’s World, as well as an actress on other popular shows like Freakish (Hulu), East Los High (Hulu) and Guidance (Go90). She’s about to host the cross-country Drop The Mic tour and has a slew of new projects in her back pocket. With the launch of her new app, fans will get an all-access pass to the ins and outs of Chachi’s whirlwind life.
“It feels like I’ve always had a thousand things going on at once,” said Chachi. “Now, I finally have a place that can be a one-stop-shop for everything I need. My fans will get to know me way better because I’m going to be in this app chatting with them in real-time, all the time. But one of the things I’m really excited about is that my fans will finally get to know each other too. We share so many common interests and now we’re building a network of people who love dance and donuts just as much as I do!”
Developed to offer unique experiences every time you open the app, Chachi’s fans will have an up-close look at mounds of exclusive content.
Highlights of the app include:
Muévelo — In her new interactive show, Muévelo, Chachi is finally giving her fans something they’ve long been asking for: a dance tutorial series! With new episodes dropping every week, Chachi is teaching her fans in a whole new way.
The interactivity and storylines build week by week, culminating in monthly mega-tutorials where fans upload videos doing Chachi’s dance for a chance of being featured in the app in a very special way. Mixing in a major dose of Chachi’s endearing sense of humor, all fans of dance and Chachi are going to love keeping up with Muévelo.
Chat — When fans open the app, they enter a chat thread with other fans, anchored by a special video screen showcasing new Chachi news and curated video programming. Together, fans can watch clips of Chachi while talking to each other. Chachi will also be hosting live watch parties of some of her favorite videos.
Apparel — Known for her vibrant, comfortable and classy sense of style, fans will finally be able to dress like Chachi as well. Merchandise will be updated every month with new items.
Lifestyle Blog — Chachi is finally writing down all her secrets, life hacks, beauty tips and more with the launch of her new blog. Exciting posts straight from Chachi and her sister Dominique – and even their dog Lexi – will be uploaded daily.
Real Life Events — As fans get used to the app, they’ll start to uncover real-life event opportunities as well.
Tickets to Chachi’s new tour? Meet and greet in New York City? You never know what special events Chachi will be planning for her fans in the future.
Contests and Giveaways — From free autographs to customized merch and more, Chachi will frequently host contests and giveaways, providing even more for her fans to do in the app.
