Sing Your Heart Out! ‘Lip Sync Battle’ App Launched For Fans
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Spike is bringing its hit series “Lip Sync Battle” directly to fans with a new interactive app available now, in partnership with music technology engine Wurrly and Casey Patterson Entertainment (CPE). The app launch coincides with the Season 3 premiere of the Emmy(R)-nominated hit series, which returned last night. Fans can now download the free “Lip Sync Battle” app on iOS in the App Store.
Casey Patterson joined forces with Nadine Levitt, founder and CEO of Wurrly; Claire Friedman, COO of CPE; and Dan Yang, executive vice president, strategy and business development at Viacom to develop the app.
The official “Lip Sync Battle” app allows fans to create lip sync videos to their favorite songs and battle friends in the same format as the hit series. The app provides fans with a fully immersive experience by giving them the ability to shoot, edit and publish their lip sync and then challenge others to “battle” within the app and across various social platforms.
Aspiring lip syncers can select the song of their choice from a variety of genres and create lip sync videos by adding custom masks, props, filters and special effects, making this the first app to combine lyrics with post-effects such as confetti and pyrotechnics. By sharing one’s lip sync video on Facebook and Twitter, fans can accrue “likes” in the app from the “Lip Sync Battle” community and see how their lip syncs rank on the national leaderboard.
“Creating an official Lip Sync Battle app was a natural extension of the franchise,” says Patterson. “Fans can now put themselves inside the show for the first time ever in a social and interactive way, and share in the fun with their friends and family. Our app brings the excitement of Spike’s ‘Lip Sync Battle’ to your phone, and you, too, can battle it out, Lip-Sync style!”
“Lip Sync Battle” App
In addition to being a music technology engine, Wurrly’s namesake application is a Karaoke app (available on iOS and Android), which is dubbed “a one-stop shop for covers” since it allows full customization of a backing track by key, speed and instrumentation. Wurrly works with various musical artists and creators to develop new technologies and opportunities in music entertainment for people of all ages, backgrounds and experience levels.
“The ‘Lip Sync Battle’ app brings to life all the fun of the show by letting users go through the same process as the celebrities on the show: from song selection, choosing props, post production effects and even the chance to battle friends. Partnering with Viacom and CPE on this project is an exciting opportunity for us,” says Levitt. “Wurrly strives to help artists and celebrities find new ways to connect with their fans, and the new ‘Lip Sync Battle’ app provides users with another platform to do just that.”
“Lip Sync Battle” is Spike’s most highly rated original series in network history and can now be seen in over 150 countries and territories worldwide. The app is the latest example of the global expansion of the “Lip Sync Battle” brand reaching into the digital space and tapping into the viral successes and highly engaged fan base of the show.
“This incredibly fun and immersive app demonstrates Viacom’s commitment to extending our most popular brands to all platforms,” says Yang.
Based on the pop culture phenomenon of lip sync battling, the Spike original series features celebrities going head to head – lip-syncing the song of their choice – battling for the “winner’s belt.” The award-winning “Lip Sync Battle” show is executive produced by Casey Patterson, Jay Peterson of Matador Content, John Krasinski, Stephen Merchant and Eight Million Plus Productions.
“Lip Sync Battle” is co-hosted by entertainment icon and two-time Grammy Award-winner LL Cool J and television personality, author and model Chrissy Teigen.
About Spike TV
Spike TV is available in 91.4 million homes and is a division of Viacom Media Networks. A unit of Viacom (NASDAQ: VIA, VIAB), Viacom Media Networks is one of the world’s leading creators of programming and content across all media platforms. Spike TV’s Internet address is www.spike.com.
Wurrly is a technology company based in Santa Monica, California. Its namesake application is a Karaoke app (available on iOS and Android), which is dubbed “a one-stop shop for covers” since it allows full customization of a backing track by key, speed and instrumentation. With high-quality recording tools and one-touch mix filters to enhance recordings, users can easily create and share music videos or audio only performances with friends (or if you are shy, you can keep it private). As a company, Wurrly works with various musical artists and creators to develop new technologies and opportunities in music entertainment for people of all ages, backgrounds and experience levels. For more information, visit www.wurrly.com, www.twitter.com/wurrly, www.facebook.com/wurrly and www.instagram.com/wurrly.
About Casey Patterson Entertainment
Casey Patterson Entertainment is a full service production company producing premium content, live events, and talent-driven series and specials with offices in New York City and Los Angeles. Patterson is an Emmy(R)-nominated, critically-acclaimed executive producer who has created an array of groundbreaking programming during her 20-year tenure at Viacom. Patterson’s current projects include the breakout hit-series “Lip Sync Battle,” the highest-rated series in Spike history; “Guys Choice;” Spike’s “One Night Only;” “The TV Land Awards;” and “Rock the Troops” with Dwayne Johnson’s Seven Bucks Productions. Patterson’s credits include such high-profile events as “The Concert for New York City;” “The Concert of the Century at the White House;” “Saturday Night Live 25th Anniversary Special;” “The Comedy Awards;” “Between Two Ferns – A Fairy Tale of New York;” “The Video Game Awards;” “Scream;” “GQ Men of the Year Awards;” VH1’s “Vogue Fashion Awards;” VH1’s “Divas Live;” FOX’s “Billboard Music Awards;” and NBC’s “Concert for America.”
[via press release]