& Alibaba Launch the TMALL Luxury Flash-Sale Channel with Star-Studded Live-Streamed Fashion Show

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SHANGHAI, CHINA – Media OutReach – and Alibaba launched the TMALL Luxury Flash-Sale Channel with a live-streamed fashion show event featuring 42 looks, all immediately shoppable through the new channel.

Millions of consumers watched the live-streamed fashion show and shopped in a revolutionary way with immediate ‘scan and buy’ shopping access to the runway looks through the TMALL Mobile Phone APP. Actor Peter Sheng, famous for the China Hit web series “Go Princess Go” made his runway debut walking in the show in a stylish Carven suit. Olivia Palermo took part in the show by styling one of the runway looks and was featured as a front-row attendee the show wearing the look herself.

The fashion show event was live-streamed on the TMALL APP, showcasing 42 runway looks of clothing and accessories, including 30 womenswear looks, 10 menswear looks, and a finale including 2 children’s looks. Consumers and TMALL users had the opportunity to experience the celebrity glamour and excitement of the event while watching from home and enjoying a revolutionary shopping experience made possible through the ecommerce technology implemented by the new TMALL Luxury Flash-Sale Channel.

Trendsetters and tastemakers in attendance of the fashion event included singer Chris Lee, Olivia Palermo as a stylist for the show, Peter Sheng, actor from the internet hit TV series “GO Princess GO”, as a runway model and popstar Tia Ray, who gave a passionate performance for the show finale.

The fashion show brought together luxury brands from 5 of the world’s fashion capitals, Paris, New York, Milan, London, and Shanghai. Consumers browsed luxury products from all over the world by clicking into the live ‘Scan and Buy’ fashion show on TMALL’s APP and shopped instantly from the fashion show looks, mixing and matching designer brands and purchasing authentic luxury products with ease. Among the many luxury brands featured during the show were Sergio Rossi, Proenza Schouler, Stuart Weitzman, Carven, Zegna Sport, and Galeries Lafayette. Nearly 300 luxury brands (including Armani, Zegna, Michael Kors, Trussardi, Longchamp, etc) were featured in the show from over 3,000 world-class brands available through as their authorized online sales channel in China.