Hong Kong Broadband partners with TVB
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Hong Kong Broadband Network is partnering with broadcaster TVB to introduce a bundle of services combining high-speed home Broadband with TVB’s soon-to-be launched myTV SUPER, an over-the-top content service. myTV SUPER will be delivered over HKBN’s fiber optic network at home and also will be available on mobile devices, and will include a range of entertainment from TVB Hong Kong –Hong Kong’s biggest terrestrial broadcaster — and other global content…
The amount of premium content headed online this year — if the past couple of months are any example — is going to make the past couple of years a time to fondly remember as the start of the OTT revolution.
Time Warner CEO Jeff Bewkes, during the company’s earnings call, talked about adjusting theatrical windows, making them shorter to meet the relentless consumer demand for content that has been the hallmark of the industry’s change.
And, he said, Time Warner — and subsidiaries HBO, Showtime, TBS et al — would be flexible enough to meet those needs.
“It’s becoming crystal clear that consumers want the ability to watch their favorite show, their favorite network, on demand, across whatever platform they’re watching, whatever window it is, whether it’s a new show, current season, whether it’s a one- or two-year-old show, they want to see it on demand,” he said.
This from the man who once said Netflix was as likely to rule the video world as the Albanian Army was to be a world power.
In addition to a growing HBO Now SVOD service, Time Warner this month launched a direct-to-consumer version of Cinemax and has plans for more TBS content to come over the top.
How times change.
Consider CBS Chief Les Moonves, who once declined to get involved in sales to online distributors like Netflix and Hulu because he didn’t want to “trade analog dollars for digital pennies.”
Fast forward just a few years and not only is CBS now one of the top content sources for Netflix and Amazon, it’s also cultivating CBS All Access, a home-grown SVOD service that could end up being the model for other big networks to follow.
Globally, more OTT and SVOD services are coming online every week, and it’s a pace that’s accelerating as content owners, broadcasters and operators all realize that there’s gold online.
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