Global Auto Brand GAC Fuels Up Philippine Basketball, Volleyball
GAC Philippines is revving up its presence in Philippine sports through a new strategic partnership with Cignal TV and TV5, linking the global mobility brand with Filipino fans across the country’s biggest basketball and volleyball leagues.
The deal connects GAC with the official broadcast homes of the PBA Governors’ Cup, the Premier Volleyball League On Tour and Invitational Conference, and UAAP Season 89 Men’s Basketball, putting the brand’s lineup of smart, high-performance vehicles in front of some of the most anticipated basketball and volleyball action in the country.
The partnership doubles as a branding play. GAC’s sports marketing campaign, “Go Above Competition,” echoes the company’s own initials, and the brand says it plans to bring that mindset to life both on the court and on the road as it accelerates its presence in the Philippine market through high-energy fan engagement.
GAC Vehicles Positioned for Fans and Active Families
Throughout the partnership, fans can expect GAC broadcast integrations, custom player features, and highlights celebrating game-changing plays. The activations are designed to bring GAC closer to millions of sports fans nationwide while extending the brand’s global sports marketing tradition to the Philippines.
The partnership also ties directly into GAC’s vehicle lineup and how it fits the lifestyles of Filipino sports fans and active families. The all-electric AION V and AION UT are built for smart, efficient everyday mobility, while GAC’s lineup of MPVs offers space and comfort for families, teams, and their gear. The brand says its vehicles are meant to complement life both on and beyond the court.
The Philippine push reflects GAC International’s broader global strategy of aligning its core values of perseverance, teamwork, and innovation with the spirit of athletics. In the automotive industry, building world-class mobility requires constant drive, precise engineering, and relentless self-improvement — values the company says mirror those found in competitive sports.
“Bringing our global sports marketing tradition to the Philippines is an exciting step as we deepen our roots in the country,” said Steven Wang, senior vice president of GAC International. “Sports embody energy, endurance, and relentless determination, which are values that lie at the very core of GAC’s brand DNA. Through this partnership with Cignal TV and TV5, we aim to inspire Filipino sports enthusiasts by bringing together the dynamic spirit of competition and our commitment to world-class mobility.”
GAC’s Sports Marketing Footprint Spans the Globe
The Philippine partnership is the latest addition to a sports marketing portfolio that spans multiple continents and disciplines.
GAC International has served as an official sponsor for storied football clubs, including Mexico’s Deportivo Toluca FC and Australia’s Sydney FC. The brand has also supported cricket’s international Global Super League in the Caribbean and sponsored major European golf events like the Rosa Challenge Tour in Poland.
Elsewhere, GAC has backed official mobility fleets for China’s 15th National Games and sponsored endurance events such as the Bolivia Half Marathon.
Across each of these initiatives, GAC has consistently aligned its high-performance vehicles with the energy, teamwork, and competitive spirit of global sports — a strategy the brand is now bringing to Philippine basketball and volleyball fans through its partnership with Cignal TV and TV5.
