MrBeast launches Beast Land at Riyadh Season 2025 with SAR 2 million in prizes
Riyadh, Saudi Arabia — The global YouTube phenomenon Jimmy Donaldson, better known as MrBeast, officially opened the Beast Land zone as part of Riyadh Season 2025. The launch drew huge crowds of fans eager to experience his signature challenges in a real-world setting for the first time.
The opening event turned into a massive celebration, as visitors met MrBeast, took photos, and joined immersive activities inspired by his online stunts. The interactive experience blended excitement, competition, and social engagement, transforming the digital thrill of MrBeast’s videos into a live spectacle.
Global challenges meet Saudi innovation
Beast Land brings MrBeast’s famous online challenges to life through the Beast Arena, where contestants compete in physical and mental games for over SAR 2 million in total prizes. Each challenge rewards players with points based on performance, speed, and difficulty.
Daily top scorers earn cash rewards, while the grand prize will go to the participant with the highest accumulated score at the end of the season. Fans can try challenges such as Tower Siege, Battle Bridge, Beast Summit, Lights Out, Drop Zone, Air Mail, Maze Run, Revolution, and Warrior Challenge — all designed to test skill, focus, and endurance.
Entertainment for all ages
Beyond competition, Beast Land features a children’s area and more than 20 dining options, offering a complete entertainment destination for families and fans alike. Visitors can enjoy thrilling activities alongside cultural and culinary experiences.
Now in its sixth edition, Riyadh Season 2025 continues to stand out as one of the world’s largest entertainment festivals. Spanning 11 major zones, it showcases concerts, sports, food, fashion, and performances by global stars. With a brand value of more than USD 3.2 billion, the event cements Riyadh’s place as a leading global entertainment capital.
