Snow Man launches fifth album “Onkochishin” with heartfelt new single ‘TRUE LOVE’
Snow Man has officially opened a new chapter in their music career. The group unveiled their fifth album “Onkochishin 音故知新” with the release of its lead single “TRUE LOVE.” The album is set for release on November 5, marking a major milestone for the nine-member J-pop group.
The album title draws inspiration from the proverb “温故知新,” which means discovering new ideas by revisiting the past. This theme reflects Snow Man’s goal of carrying classic entertainment into the future through their evolving creativity. “TRUE LOVE” captures that vision with a bright, classic pop sound and lyrics filled with gratitude and warmth.
Romantic Theatre brings Snow Man’s vision to life
The music video for “TRUE LOVE” is set in a world themed around “Romantic Theatre.” The members perform on a stage they built themselves, blending cinematic storytelling with handmade sets and props. This personal touch gives the video a nostalgic yet intimate atmosphere that reflects the song’s message.
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Throughout the video, scenes inspired by classic films highlight each member’s role in their own love story. Their interactions mirror the lyrics, creating a performance that connects emotionally with fans. The visual direction reinforces Snow Man’s commitment to pairing timeless artistry with fresh ideas.
Taipei pop-up exhibition extends the experience
Snow Man is also taking the Romantic Theatre concept beyond the screen. The group will hold a pop-up exhibition in Taipei, allowing fans to step inside the world of “TRUE LOVE.” Visitors can explore installations and interactive displays that bring the music video to life.
The exhibition is part of Snow Man’s continued effort to build stronger connections with their supporters. By merging music, visual storytelling, and immersive experiences, the group is redefining how J-pop can be experienced in today’s entertainment landscape.
