Pepper Lunch launches first-ever world pepper rice day with global guinness record challenge
This July 3, 2025, Pepper Lunch is turning up the heat around the world with the first-ever World Pepper Rice Day, commemorating 31 years since the original Pepper Rice made its sizzling debut in Tokyo. What began in 1994 as a bold, teppan-style innovation has evolved into an international dining phenomenon.
To honour its legacy, 517 Pepper Lunch locations worldwide will unite in a day-long tribute to the brand’s signature dish, beloved for its patented hotplate, rich flavor, and interactive cook-it-yourself experience. At the heart of the celebration lies a global community of fans who’ve kept the sizzle alive across continents.
The Sizzle That Started It All
From its inception, Pepper Rice has been more than just a meal—it’s an experience. Invented by Pepper Lunch, this dish is defined by key features that make it unforgettable:
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Patented Teppan Hotplate: Maintains a heat of 80°C for over 20 minutes, ensuring every bite stays hot and crispy.
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Signature Flavor: A unique blend of Pepper Margarine and Garlic Soy Sauce, crafted to perfection.
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Interactive Dining: Each guest customizes their plate, adjusting heat, mixing, and seasoning to personal taste.
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Global Appeal: With presence in Asia, North America, Oceania, and the Middle East, Pepper Rice continues to unite diverse diners through shared flavour and fun.
Join the Guinness World Record Challenge
To make history, Pepper Lunch is inviting fans to participate in an official Guinness World Record™ attempt:
“Most Photos of Hotplate Pepper Rice Uploaded to Facebook in 1 Hour.”
📍 Date: July 3, 2025
⏰ Time: 6:00 PM to 7:00 PM (GMT+8)
📸 How to Join:
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Order any Pepper Rice dish.
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Take a photo of your sizzling plate.
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Upload to Facebook using #WorldPepperRiceDay.
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Ensure your post is public so it counts toward the record!
Whether you dine in or enjoy your order at home, your photo could help set a world record—one hotplate at a time.
A Global Celebration of Flavour and Innovation
From Tokyo to Toronto, Singapore to Sydney, World Pepper Rice Day is a moment to reflect on three decades of culinary impact. More than a marketing milestone, it highlights the unique dining culture that Pepper Lunch created—where food meets fun, flavour meets invention, and every guest becomes the chef.
Get ready to stir, sizzle, and snap your way into history. Join millions on July 3 and show the world why Pepper Rice still reigns supreme!
