Midea expands AI cooling in Southeast Asia after Red Dot win for Numen series

Midea has secured the prestigious 2025 German Red Dot Product Design Award for its Numen series air conditioners, now available across Southeast Asia. In a strategic move to expand access to advanced climate solutions, Midea has integrated the same award-winning AI ECOMASTER and Prime Guard technologies into the new Celest series, offering intelligent comfort and enhanced durability tailored to Southeast Asian conditions.

AI ECOMASTER sets new standards for cooling intelligence

The Midea Celest series delivers precise, energy-efficient performance through its built-in AI ECOMASTER system, inherited from the acclaimed Numen models. By utilizing big data algorithms and deep learning, this system achieves superior temperature control at ±0.3°C, minimizing fluctuations and maximizing comfort. With SGS-certified 30% energy savings, Celest ensures high efficiency while significantly reducing electricity costs.

Backing this performance is Midea’s industry-leading inverter technology, built on 27 years of innovation. The company currently holds 3,300 global inverter-related patents and 35 cutting-edge inverter technologies, reinforcing its status as the world’s No.1 inverter air conditioner brand.

Prime Guard ensures long-term durability in tropical climates

Midea’s Prime Guard technology offers unmatched corrosion resistance and system longevity, making the Celest series ideal for humid and rainy Southeast Asian environments. Its TU1 copper tubes reduce impurities by 70%, while Silver Shield coating keeps corrosion area below 0.1%.

Additional layers of protection include Hyper Grapfins™—12.5 times more resistant than conventional systems—and a UV conformal coating that doubles PCB durability. The system operates across a wide 80V–265V voltage range, includes insect resistance, and features auto dedusting for better cleanliness and performance retention.

COOLFLASH and clean air features enhance comfort and wellness

The Celest series quickly drops room temperatures by 5°C in 10 minutes with its COOLFLASH 665m³/h airflow technology. Designed for extreme heat, it maintains reliable operation even at 55°C.

For cleaner indoor air, I-Clean transitions from water to frost cleaning, ensuring deeper dust and bacterial removal. Meanwhile, AIR MAGIC releases millions of ions to neutralize viruses, contributing to healthier indoor living.

Innovation built for Southeast Asia’s evolving needs

The Celest series reflects Midea’s drive to democratize intelligent cooling through product diversification and consumer-centric technology. More than just an air conditioner, Celest represents “RELIABLE COOLING GUARANTEED”—fusing AI optimization, rapid cooling, and long-lasting protection in one.

With a firm commitment to continuous innovation, Midea reinforces its role as a leader in holistic climate solutions for Southeast Asian homes and lifestyles.

Explore More at Midea Official Sites:

• Indonesia: https://www.midea.com/id

• Vietnam: https://www.midea.com/vn

• Philippines: https://www.midea.com/ph