Vietnam’s top reality show is reshaping entertainment and culture
Vietnam’s entertainment industry has reached a new milestone with Anh Trai Vuot Ngan Chong Gai, the country’s adaptation of Call Me By Fire. Produced by YeaH1 Group, the show has dominated television ratings, YouTube’s trending charts, and the live entertainment scene, marking a pivotal moment in Vietnam’s cultural evolution.
The program has not only set new standards for reality television production but has also become a cultural movement, bridging generations and redefining how traditional art forms are appreciated in modern society.
A competition that goes beyond music
The show brings together 33 influential men over the age of 30 from diverse fields such as music, dance, film, sports, and photography. But beyond being just a competition, it has transformed into a nationwide phenomenon, inspiring audiences and elevating Vietnam’s entertainment landscape.
Key highlights of the show’s impact include:
- Reviving traditional Vietnamese art forms such as Cheo and Cai Luong, making them accessible to a modern audience.
- Uniting multigenerational families, rekindling the communal television-watching experience of Vietnam’s golden TV era.
- Bringing overseas Vietnamese closer to home, showcasing its global cultural influence.
- Driving social impact, with one emotionally charged performance raising funds for over 100 life-saving heart surgeries.
Setting a new benchmark for Vietnam’s entertainment industry
With record-breaking television ratings, Anh Trai Vuot Ngan Chong Gai has proven that Vietnam can produce world-class entertainment. The show has been praised for its high-quality production, lighting, and staging, rivaling top international programs.
Its impact has extended beyond television, igniting a new wave of music fandom and reinvigorating young audiences’ passion for Vietnamese artists.
The Vietnamese Prime Minister’s recognition of the show further underscores its national significance, highlighting the government’s commitment to developing Vietnam’s cultural and creative industries.
From TV to live concerts: A cultural and economic powerhouse
The show’s influence goes beyond television screens, dominating Vietnam’s live entertainment scene:
- Concert tickets sold out in under 90 minutes across four nights.
- Over 140,000 fans are expected to attend, setting an industry record.
- The show has generated economic growth through advertising, tourism, and fan-led social projects.
In an upcoming historic event on March 22, 2025, at Concert Day 3 in Ho Chi Minh City, fans will attempt to set a Guinness World Record for the Largest Gathering of People Wearing Traditional Vietnamese Clothing, further cementing the show’s role in cultural preservation and national pride.
A lasting legacy: Anh Trai Vuot Ngan Chong Gai – The Movie
To capture the emotional depth and journey of the show, Anh Trai Vuot Ngan Chong Gai – The Movie will offer a cinematic tribute to the production team and 33 esteemed participants. This documentary will preserve the essence of the show while contributing to the growth of Vietnam’s film industry.
A defining moment for Vietnam’s cultural future
With its blend of innovation, cultural preservation, and entertainment excellence, Anh Trai Vuot Ngan Chong Gai exemplifies how Vietnam’s entertainment sector is evolving into a globally recognized industry. This show is a testament to the power of strategic investment, artistic vision, and national pride in shaping the country’s future.
