Professional Fighters League expands partnership with That Prize Guy across Global, Europe, and Champions Series Events
The Professional Fighters League (PFL), recognized as the fastest-growing and most innovative sports league in MMA, has announced an expanded partnership with That Prize Guy, a move that will elevate fan engagement across PFL Global, Europe, and Champions Series events.
Through this partnership, That Prize Guy will serve as an official sponsor, working closely with the PFL and its athletes to create unforgettable experiences for fans, particularly in the United Kingdom and Ireland.
Exclusive Dubai Competition Launch
To mark the start of this expanded collaboration, That Prize Guy is hosting a competition offering fans the chance to win a VIP trip to Dubai on January 25, 2025, to watch Ireland’s Paul Hughes take on Usman Nurmagomedov in a Champions Series event.
The grand prize includes:
- Flights for two to Dubai
- A three-night stay in a luxury hotel
- Two VIP tickets to the PFL Champions Series event
- An exclusive meet-and-greet with Paul Hughes
Fans can enter the competition by visiting That Prize Guy’s official website.
Strengthening the UK-Ireland MMA Connection
The partnership underscores PFL’s growing commitment to the UK and Ireland, with PFL stars from these regions serving as brand ambassadors for That Prize Guy. By combining PFL’s global reach with That Prize Guy’s fan-centric approach, the collaboration promises to deliver innovative activations and prizes that connect directly with MMA enthusiasts.
Leadership Insights on the Partnership
Austin Scherling, Senior Director of Global Brand Partnerships at the Professional Fighters League, shared his excitement about the enhanced collaboration:
“The Professional Fighters League is excited to expand upon our partnership with That Prize Guy. The PFL is quickly becoming the Champions League of MMA and, like That Prize Guy, boasts strong brand equity in the U.K.”
Paul Harkin, founder of That Prize Guy, expressed pride in the partnership and its impact on the MMA community:
“I see the direction the PFL is going and I am so proud to be involved from the early stages. Seeing my brand on the shows and with athletes involved is an achievement I’m immensely proud of.”
PFL’s Vision for MMA
The PFL continues to revolutionize MMA with its unique sports-season format, where fighters compete in a regular season, playoffs, and championship. With a global expansion that includes PFL Europe, PFL MENA, and future international leagues, the organization is building the “Champions League of MMA”.
Notable highlights of the PFL include:
- A roster boasting 30% of fighters ranked in the world’s top 25, rivaling the UFC
- Cutting-edge technology like the PFL SmartCage for real-time analytics and AI-powered scoring
- A primetime presence on ESPN/ESPN+ in the U.S. and broadcasts in 150 countries
With the expanded partnership with That Prize Guy, the PFL continues to enhance its reputation as a leader in innovation and fan engagement within the MMA world.
