BE:FIRST unleashes ‘ALL DAY’ MV, declaring lifelong identity in explosive hip-hop anthem
Six-member Japanese dance and vocal group BE:FIRST has released the music video for their new single “BE:FIRST ALL DAY,” marking the start of their 5th Anniversary Project. The track delivers a bold statement of identity and artistic direction as the group continues its rise since debuting in November 2021.
The single is built as a hard-hitting hip-hop anthem that reflects the group’s signature performance-driven style. It serves as both a celebration of their journey and a declaration of long-term commitment to their identity as BE:FIRST.
The project highlights their continued push into global music markets, combining international production influences with their established performance identity.
A global production hip-hop anthem
“BE:FIRST ALL DAY” was developed during a co-writing camp in Los Angeles, bringing together an international team of producers and songwriters. Grammy-nominated writer David Arkwright returns to collaborate on the track, alongside Will Jay and producer Grant Boutin.
The result is a polished hip-hop record that reflects the group’s evolving sound and growing global ambition. The production emphasizes rhythm-driven intensity while maintaining BE:FIRST’s distinct vocal and performance balance.
The track reinforces the group’s central message of unity and persistence, positioning their identity as something enduring beyond individual releases or eras.
Cinematic visuals transform everyday space into performance world
The music video reinterprets the title “BE:FIRST ALL DAY” as a lifelong vow to remain performers in every sense. It is set inside a surreal housing complex that blends ordinary apartment life with a stylized, otherworldly environment.
What begins as a familiar residential setting gradually shifts into a magic-realist world filled with visual distortions and narrative symbolism. The video uses everyday spaces as a backdrop for artistic identity, turning normal environments into expressive performance stages.
The storyline unfolds through a VFX-driven concept featuring ghostly hip-hop-inspired figures inhabiting the complex. The result is a blend of world-building, performance choreography, and stylized visual storytelling.
Choreography for the video was co-created by member SOTA alongside dancer Rhyme, marking Rhyme’s first choreography contribution to the group.
The release also signals a return to BE:FIRST’s high-energy performance identity after 2025 releases that leaned more toward restrained, non-dance-focused tracks. “BE:FIRST ALL DAY” re-centers their precision choreography and stage-driven reputation as a core strength of the group.
