Dermorepubliq unveils new campaign championing science-first skincare

Dermorepubliq is placing science at the forefront of skincare with its new campaign, “Welcome to the Republiq.” The initiative reintroduces the brand with a sharper focus on clinical credibility and research-driven formulations designed specifically for sensitive Filipino skin.

The campaign encourages a shift toward reliable, evidence-based routines instead of trend-driven experimentation. It frames Dermorepubliq as a community centered on education, transparency, and real results for everyday skin concerns.

A campaign video leading the rollout has gained 48.3 million views on TikTok, highlighting solutions for common Filipino skin issues such as humidity-triggered irritation, oil imbalance, and environmental stress. Another viral video, “Science-based Skincare? Do It With Dermo mo na ’yan!”, reached 6.2 million views in just four months. Its relatable storytelling and simplified explanations made science-first skincare more approachable for a wider audience.

Every Dermorepubliq product is developed using research-backed ingredients at proven concentrations and undergoes rigorous testing to ensure visible results while remaining gentle for sensitive skin. The brand’s approach is built on three pillars: science-backed formulations, Filipino-centered solutions, and innovations shaped by real user experiences.

Founder and President Keith Sta. Barbara emphasized that Filipinos deserve skincare rooted in research, data, and real-world results. He said the brand is redefining sensitive skin care in the Philippines by nurturing a community that values transparency, education, and long-term outcomes.

Shift toward informed skincare choices

The campaign builds on a nationwide conversation started in October, encouraging Filipinos to move away from the traditional “hiyang” mindset and embrace science-based, evidence-driven decisions. This ongoing dialogue reflects Dermorepubliq’s leadership in shaping a more informed skincare community.

The conversation also reinforces how Dermorepubliq is educating consumers about the importance of research-backed formulations over trial-and-error routines. By simplifying scientific explanations, the brand makes evidence-based skincare accessible for everyone.

Strengthening leadership in evidence-based skincare

“Welcome to the Republiq” reinforces Dermorepubliq’s position as a leader in accessible, research-backed skincare for Filipino consumers. The campaign reflects the brand’s commitment to solutions that deliver visible results while remaining gentle on sensitive skin.

Through this initiative, Dermorepubliq continues to cultivate a community that values transparency, education, and long-term skin health. It also underscores the brand’s mission to empower Filipinos to make informed decisions about their skincare routines.