Bitget energizes La Liga youth tournament in Manila

Bitget, the world’s largest Universal Exchange (UEX), brought energy and excitement to La Liga’s Youth Tournament in Manila from November 14 to 16. Held at the New Clark City Athletics Stadium, the tournament gathered more than 7,000 young players, families, and coaches for three days of football, community bonding, and youth development.

The event celebrated grassroots football, emphasizing teamwork, discipline, and sportsmanship. Bitget’s involvement, through its Blockchain4Youth initiative, created engaging spaces for children and families without focusing on commercial messaging.

Interactive activities for young players

At the heart of Bitget’s activation was a penalty shoot-out booth where kids could take a break between matches. Successful attempts were rewarded with refreshments and La Liga x Bitget branded items, offering both fun and recognition for young participants.

The booth became a popular meeting point for families, providing shade, water, and a space to enjoy the festivities. Lines formed throughout the weekend, reinforcing the lively and community-centered atmosphere of the tournament.

Promoting youth empowerment and community

Bitget’s participation emphasized support for youth and community values over product promotion. “I’ve always believed that the love for football starts early, often on the streets or fields just like this,” said Ignacio Aguirre, Chief Marketing Officer at Bitget. “Being part of La Liga’s Youth Tournament means supporting passion at the age where it matters most.”

The activation is part of Bitget’s broader partnership with La Liga across Asia. By engaging with the Philippines’ vibrant sports community, Bitget fosters cultural ties and inspires young athletes, reinforcing its commitment to authentic youth development and community engagement.