BRAVE CF launches She is BRAVE campaign to honor women choosing courage
BRAVE Combat Federation has launched a new movement that puts the spotlight on courage beyond the cage. The She is BRAVE campaign celebrates women who show strength in everyday decisions, honoring the quiet moments where resilience overcomes doubt and purpose defeats fear.
Instead of focusing solely on fighters under the BRAVE CF banner, the initiative embraces real stories from women who choose bravery in different parts of life—from pursuing education despite barriers to standing strong in personal battles and breaking expectations placed on them by society.
A movement for courage, community, and shared stories
She is BRAVE builds a space for women to uplift each other and share defining experiences that shaped their journeys. The campaign highlights the bond among women who inspire strength through their actions, proving that bravery is not only seen in arenas but also in everyday life where difficult choices happen quietly and courage grows through persistence.
Each month, BRAVE CF will feature three empowering stories across BRAVE TV and partner media, offering recognition and exclusive gifts to women who embody the spirit of the movement.
How to join the She is BRAVE initiative
Participants are invited to create a 30–60 second video sharing their moment of courage, beginning with “My BRAVE moment was when…” or “She was BRAVE when…” They are encouraged to share what inspired their strength, use designated hashtags, and nominate another woman to continue the chain.
The launch of She is BRAVE aligns with the buildup to BRAVE CF 100, where athletes prepare to battle inside the cage while the organization turns its spotlight to those fighting their own battles outside of it. The campaign emphasizes that true bravery is defined not just by victories in the arena, but by the courage shown when no one is watching.
