TP in Malaysia strengthens digital business leadership with multiple CCAM Awards wins
TP in Malaysia earned multiple top honors at the 2025 Contact Centre Association of Malaysia Awards, strengthening its leadership in the country’s digital business services landscape. Competing against 25 organizations, the company captured wins including Best Use of Automation and Best Contact Centre Support Professional, along with three additional recognitions.
The accolades highlight TP in Malaysia’s advancement in automation, AI orchestration, and data-driven customer experience. CEO Andy Rangel said the awards reflect how teams are harnessing AI and data science to deliver smarter performance and support better decision-making.
AI and automation accelerate performance
TP in Malaysia received recognition for Best Use of Automation for its deployment of intelligent workflows and next-generation automation technology. The company integrates proprietary AI systems including TP Interact, TP Digital Floorwalker, TP Recommender, and StoryfAI to enhance speed, accuracy, and operational efficiency.
These platforms support clients across technology, e-commerce, travel, and financial services, pairing evolving AI models with human-assisted tools to elevate service and optimize productivity.
Data-driven excellence powers customer experience
The Best Contact Centre Support Professional award affirms TP in Malaysia’s role in advancing an analytics-first culture. Its teams apply predictive modeling, real-time insights, and AI-enhanced analysis to identify trends, anticipate needs, and deliver personalized engagement.
Through integrated digital analytics and multilingual capabilities across Kuala Lumpur, Penang, and an upcoming Johor Bahru site, TP in Malaysia continues to serve global markets with scalable, high-precision support. COO Divya Dutta noted the company is expanding talent development and AI-driven delivery to position Malaysia as a regional digital hub.
