G Productions marks 3rd anniversary with week-long G Love celebration for advocacy
G Productions, the entertainment company founded by Matteo Guidicelli and Sarah Geronimo-Guidicelli, is marking its third anniversary with a week-long series of events aimed at turning celebration into advocacy.
The couple announced that the “G Love Anniversary,” set from October 4 to 11, will highlight campaigns for sustainability, youth empowerment, literacy, and support for children battling chronic illness.
Week opens with green market, youth workshops
The celebration begins with the Green Market on October 4 and 5, a weekend fair showcasing eco-friendly products and sustainable practices. Organizers said the event is designed to raise awareness about everyday choices that reduce environmental impact.
On October 7, G Productions will partner with World Vision for a Special Workshop for Child Leaders. The session will provide values-based leadership training for young participants, focusing on advocacy and community involvement. According to Sarah Geronimo-Guidicelli, the initiative underscores the company’s goal of giving the next generation tools to influence positive change.
The literacy push continues on October 9 with G Productions joining forces with Khan Academy to distribute tablets and provide digital learning modules. Matteo Guidicelli said the effort reflects their commitment to bridging gaps in access to education and supporting lifelong learning.
Charity basketball to aid children with illness
The week-long anniversary will conclude on October 11 with a charity basketball game at the center of its health advocacy. Partnering with Kythe Foundation, Half Court Group, and Hoopbus.ph, the event will bring together athletes, artists, and advocates to raise funds and awareness for children fighting cancer and chronic illness.
Matteo Guidicelli noted that while G Productions started as an entertainment company, its third anniversary reinforces a broader mission. “Entertainment has power, but advocacy gives it meaning,” he said. The couple added that milestones such as anniversaries serve as reminders to give back to the community.
With activities ranging from eco-fairs to charity sports events, the G Love Anniversary positions G Productions as a platform where creativity and advocacy intersect. The Guidicellis said the company will continue to use its reach to amplify Filipino creativity while supporting causes close to their hearts.
