DMAP DigiCon 2025 spotlights personalization with Dex Hunter-Torricke as keynote
The Digital Marketing Association of the Philippines (DMAP) will hold the tenth edition of its Digital Congress (DigiCon) on October 16–17, 2025, in Pasay City. The event will bring together marketers, tech leaders, and brand professionals to examine personalization and new technologies in marketing.
Dex Hunter-Torricke, a communications strategist with senior roles at Facebook, SpaceX, Google and the United Nations, will deliver the keynote on the first day. Organizers expect more than 2,000 delegates to attend the two-day programme.
Personalization at the center of digital change
DigiCon 2025 is themed “The Age of ‘i’: The Power of Personalization.” The programme will focus on how AI, data, and consumer insight drive tailored experiences. Organizers say personalization now shapes purchase decisions and long-term loyalty.
The congress will run five tracks: Innovation (AI), Intelligence (Data Science), Immersive (Retail and Activations), Impact (Brand Building), and Integration (Business Transformation). Each track will pair short talks with hands-on workshops to help attendees apply ideas quickly.
Industry figures back the focus. Studies show 71 percent of consumers expect personalized experiences. Also, companies that apply personalization more deeply report higher revenue growth. Hunter-Torricke will present practical frameworks for scaling personalization across channels.
Backed by industry leaders and partners
DigiCon 2025 is supported by sponsors and partners across the industry. Confirmed sponsors include DoubleVerify, Unilever Philippines, McDonald’s, Meltwater, Google, and UnionBank, among others. Media and event partners will help stage panels and workshops.
The event will offer networking, case studies, and training to help teams move from pilot projects to full-scale personalization. DMAP says DigiCon aims to give marketers practical tools, not just theory, so organizations can act immediately.
To register or learn more, visit https://www.digicon.com.ph or email conference@dmap.com.ph.
