AISIN marks 60 years of innovation and reliability in the Philippines
From factory floors in Japan to highways across the Philippines, AISIN has powered some of the world’s most reliable vehicles for six decades. As the company celebrates its 60th anniversary this 2025, AISIN shines a spotlight on its global legacy and growing presence in the Philippine automotive market.
A global name in automotive reliability
Founded in August 1965, AISIN built its reputation on precision, durability, and consistency. Today, it is the world’s leading manufacturer of automatic transmissions and a proud member of the Toyota Group. The brand supplies original equipment (OE) parts to top automotive manufacturers including Toyota, Honda, Mazda, Subaru, Isuzu, Mitsubishi, and Volvo.
“AISIN does not just meet standards; it sets them,” said Marlon Beraquit, Deputy Chief Representative of AISIN Philippines. “For 60 years, AISIN has been the quiet force behind the reliability of top-tier vehicles. In the Philippines, that same reliability is now just one part away.”
Strengthening roots in the Philippines
AISIN’s influence extends beyond the global stage into the Philippine market. Through a joint venture with Toyota Motor Philippines, Toyota Aisin Philippines operates a facility in Sta. Rosa, Laguna, producing transmission and drivetrain systems for locally built vehicles.
On the aftermarket side, AISIN parts are distributed exclusively by Riken Motor Sales, Inc., ensuring nationwide coverage for Filipino drivers, repair shops, and retailers. This makes OE-grade AISIN products widely accessible and trusted among millions of motorists who rely on Japanese vehicles.
AISIN’s aftermarket catalog covers a wide range of automotive needs, from drivetrain and cooling systems to ADVICS braking systems, engine components, lubricants, fluids, filters, and wipers. The brand positions itself as a one-stop solution for Japanese and Asian vehicles, which dominate Philippine roads.
“As we look forward, our mission is to be part of every Filipino’s motoring journey, from the first gear to the last,” said Keisuke Fukuda, Chief Representative of AISIN Philippines.
AISIN continues to invest in next-generation technologies, including sustainability, electrification, and autonomous vehicle systems, while remaining committed to the fundamentals of safety and durability that have defined its first 60 years.
