Snow Man unleash ‘CHARISMAX’ with explosive music video and global rollout
The nine-member J-pop sensation explodes with a track that blends the nostalgic ParaPara sound of Japan’s 90s–2000s club era with sharp rap flows, hard-hitting choreography, and a chorus engineered to stay in your head. It is bold, fast, and unapologetically Snow Man — charisma turned all the way up.
The “CHARISMAX” music video expands that energy into a spectacle. Seniors dance freely in a retirement home before 250 performers take over Tokyo’s Shibuya Scramble Crossing in Snow Man’s largest-scale production to date. The three-minute visual transforms the ordinary into the extraordinary, proving that charisma is not just seen, it is shared.
From Bangkok to the World
Fresh from their debut international stage at Summer Sonic Bangkok, where Southeast Asian fans saw them live for the first time, Snow Man are moving forward. Their “Snow Man 1st POP-UP” global experience opens in Seoul from 30 August to 14 September before expanding to Taipei, Bangkok, Osaka, and Tokyo.
Charisma, amplified. With “CHARISMAX,” Snow Man prove they are not just seen or heard — they are felt, lived, and shared.
