PFL names Jaime Pollack as General Manager to spearhead Latin America expansion

The Professional Fighters League (PFL) has officially appointed Jaime Pollack as General Manager of PFL Latin America, marking a pivotal step in its global expansion strategy. Effective immediately, Pollack will lead operations, media partnerships, athlete development, and commercial initiatives across the region. He will report directly to PFL International CEO Peter Murray.

Pollack, a veteran of the international sports and media space, brings over 20 years of experience, notably from his tenure as Senior Vice President of International Development and GM of Latin America for the UFC. During his time with the promotion, he played a central role in growing the sport across Mexico, Brazil, and other key markets.

Decades of global experience set the stage for PFL’s LATAM push

Pollack’s resume includes senior leadership roles at Amazon Web Services (AWS), Activision Blizzard, and Anthem Sports & Entertainment, where he drove innovation, strategic alliances, and multi-platform commercial growth across sports and entertainment verticals.

“Latin America is one of the most passionate and culturally rich fight markets in the world, and I’m honored to help lead the PFL’s next chapter in the region,” said Pollack. “We’re building a long-term, sustainable MMA ecosystem that develops homegrown stars, delivers world-class fight content, and gives Latin American fans something truly to call their own.”

During his time at the UFC, Pollack was instrumental in securing major media deals, launching UFC’s first Latin American subscription platform with Televisa, and producing the first international version of The Ultimate Fighter in the region. His efforts helped drive historic audience numbers and establish Latin America as a global MMA powerhouse.

Pollack to lead PFL LATAM in league’s next wave of global growth

“Jaime is one of the most respected and accomplished executives in international MMA,” said Peter Murray, CEO of PFL International. “His leadership, deep regional knowledge, and unmatched experience growing the sport in Latin America make him the ideal person to lead PFL LATAM into its next phase of explosive growth.”

Pollack’s appointment follows the league’s successful rollouts of PFL Europe, PFL MENA, PFL Africa, and PFL Pacific. With a robust global calendar and a firm commitment to developing regional stars, PFL Latin America aims to become the region’s premier platform for MMA talent and competition.