Sony fires up BGC with ULT Power Sound: Vibe Live, blending sound, style, and talent

The BGC Amphitheater came alive last August 2 as Sony Philippines launched its electrifying ULT Power Sound: Vibe Live, a multisensory celebration of music, fashion, and tech. The immersive event introduced the new ULT Power Sound lineup while spotlighting Filipino creativity and street culture.

From bold beats to stylish streetwear, the event captured the essence of the ultimate listening experience. The evening opened with Sony Philippines President and Managing Director Shuhei Sugihara and Marketing Director Kentaro Imamura, both affirming Sony’s commitment to bringing immersive audio experiences to modern listeners through its “For The Music” campaign.

A fusion of music, fashion, and powerful tech

Sony’s Senior Product and Marketing Communications Executive, Arbie Bandiling, introduced the new ULT Power Sound series — a lineup created for music lovers, youth culture, and bass that resonates deeply. A high-impact teaser video and hands-on experience stations let guests explore the gear firsthand.

Fashion took center stage with a runway show featuring ULT Squad ambassadors Jacqueline Jala, David Guison, and Angelique Manto, clad in pieces from Strong Village, SUOT.NATIN, and DBTK. The fusion of streetwear and audio culture embodied the bold identity of the ULT brand.

To raise the energy, dance crew A-Team electrified the stage, followed by Carlos Serrano III with a vibrant performance. Local music artists Jeremy G, KAIA, and Maki headlined the live performances, each integrating the ULT vibe into their acts. Maki capped the night with his emotional hits “Dilaw” and “Kahel na Langit.”

Introducing the ULT Power Sound lineup

At the heart of the event was Sony’s newest series of portable speakers and audio gear:

• ULT Tower 9: With club-level bass, LED lighting, and a battery-powered build, this speaker is the ultimate party center.

• ULT Tower 9 AC: Tailored for indoor entertainment setups, offering the same performance with a plug-in option.

• ULT Field 5: A rugged, water-resistant speaker made for outdoor adventures, complete with wide sound and an adjustable shoulder strap.

• ULT Field 3: Compact and portable, but powerful enough to fuel impromptu parties anywhere.

• ULT Mic: Perfect for karaoke, delivering crystal-clear vocals and echo effects with easy compatibility.

All models are now available at Sony Centres and authorized dealers nationwide.

For more information, visit Sony Philippines.