Freshworks joins McLaren Formula 1 Team as official partner to streamline IT operations
Freshworks (NASDAQ: FRSH) has announced a multi-year partnership with McLaren Racing, officially joining as a sponsor of the McLaren Formula 1 Team. The collaboration introduces Freshworks’ AI-powered IT service management (ITSM) platform, Freshservice, into McLaren’s operations to increase productivity and efficiency both on and off the track.
AI-powered Freshservice boosts global IT performance
With a race calendar that spans continents, McLaren relies on streamlined IT support to maintain high-performance standards. Freshservice helps ensure seamless global IT operations during the intense 2025 Formula 1 season, reducing tech-based disruptions and enhancing team responsiveness to service requests.
This integration of Freshworks’ enterprise-grade solution empowers McLaren’s IT department to resolve issues quickly, simplify workflows, and sustain focus on maximizing track performance. By cutting down on friction and complexity, the team can concentrate on race execution and car development.
Freshworks branding to debut at the Belgian Grand Prix
Freshworks’ branding will appear on the McLaren F1 cars and team apparel starting with the upcoming Belgian Grand Prix. The partnership underscores a commitment to operational excellence and technological innovation within the McLaren Formula 1 setup.
Zak Brown, CEO of McLaren Racing, emphasized the importance of off-track efficiency: “Boosting our efficiencies off the track is a key factor in improving our performance on it. With industry-leading partners such as Freshworks, we’re able to do just that, and I’m delighted to welcome them to the team.”
Freshworks CEO Dennis Woodside added, “We partner with McLaren Racing to optimize their IT operations, enhancing their critical support for winning performance. Our enterprise-grade solutions are designed for ease of implementation, use, and configuration, accelerating McLaren IT’s capabilities with AI.”
