BAL Playoffs 2025 heats up with new sponsors Energade, Hyundai, and Uber joining top-tier partners

The 2025 BAL Playoffs are in full swing at the SunBet Arena in Pretoria, South Africa, and the Basketball Africa League (BAL) has unveiled an expanded partner lineup for the season’s biggest stage. Joining the prestigious roster are Energade, Hyundai, and Uber, who will activate fan experiences throughout the Playoffs and Finals, culminating on Saturday, June 14 at 4:00 p.m. CAT.

These new additions complement the league’s existing roster of Foundational and Marketing Partners, including Rwanda Development Board, NIKE, Jordan Brand, Wilson, Afreximbank, Castle Lite, Hennessy, RwandAir, and ServiceNow.

Major brands enhance fan experience during BAL Playoffs

Energade takes on the role of Official Sports Drink Partner for the BAL Finals and is hosting an active fan engagement area in the BAL Fan Zone. Meanwhile, Hyundai is showcasing its vehicles at the arena and fan zone, offering attendees the chance to win BAL and Hyundai merchandise.

Uber elevates convenience by enabling in-seat ordering from arena vendors via Uber Eats, and has even renamed the drop-off point in its app to “SunBet Arena – Home of the BAL Finals.” App users can also access exclusive ticket discounts to both the Playoffs and Finals.

Afreximbank continues to support player development through its BAL Advance initiative, offering training in wellness, nutrition, and financial literacy. The bank also supports African creative industries, showcasing work from emerging designers in the BAL Fan Zone.

Castle Lite, the Official Beer Partner, and Hennessy, the Official Spirit, provide on-site fan activations and premium lounges, with Hennessy hosting VIPs and influencers in The Hennessy Lounge.

BAL semifinals tip off June 11 in Pretoria

The 2025 BAL Playoffs, held in South Africa for the first time, feature the top eight teams from conference stages hosted earlier this year in Morocco, Senegal, and Rwanda. The semifinal matchups set for Wednesday, June 11 are:

• Al Ahli Tripoli (Libya) vs. APR (Rwanda) at 4:00 p.m. CAT

• Al Ittihad (Egypt) vs. Petro de Luanda (Angola) at 7:00 p.m. CAT

Tickets are available now via BAL.NBA.com and Ticketmaster.co.za.

Girls’ basketball spotlighted during BAL4Her camp

As part of the Playoffs, the BAL4Her U-23 camp is underway from June 9–14, with three-time WNBA MVP A’ja Wilson gifting pairs of her new NIKE A’One sneakers to participants. The initiative marks the sneakers’ African debut. Former WNBA player Edniesha Curry returns as camp director for the second year in a row.