iHerb introduces California Gold Nutrition BEAUTY for hair and scalp wellness
iHerb has launched California Gold Nutrition BEAUTY, a new holistic self-care line that combines premium ingredients to promote wellness from within. The debut collection features targeted hair multivitamins and clean, performance-driven hair care essentials designed to support strong, healthy hair.
California Gold Nutrition, iHerb’s largest and most trusted house brand, expands into beauty, bath, and personal care amid a booming global beauty market expected to reach $1 trillion in 2025. The new line embodies a “beauty from within” philosophy, pairing internal support via supplements with topical care powered by high-quality, clean ingredients.
Strategic Expansion Into Beauty and Personal Care
Lindsey Wiefels, iHerb’s SVP of Merchandising, highlighted this launch as a strategic enhancement of product selection. She noted that the line offers consumers a luxurious yet affordable way to nurture strong, vibrant hair from the inside out.
The California Gold Nutrition BEAUTY line will soon expand with Skin and Body collections featuring collagen serums, moisturizers, balms, and energizing drink powders. This expansion aims to empower customers to build holistic self-care routines that cover beauty comprehensively.
Hair Multivitamins Developed by Experts
The launch includes specialized Hair Multivitamins for Women and Men, developed with Dr. Michael T. Murray, iHerb’s Chief Scientific Advisor. Each formula, priced around $34 for 120 veggie capsules, features high-potency biotin alongside a Hair Dermal Complex with tocotrienols, phytosterols, ceramides, and botanical extracts to nourish hair follicles effectively.
The Women’s Hair Multivitamin offers comprehensive support for fuller, longer, and healthier hair. The Men’s Hair Multivitamin provides a plant-powered alternative with essential vitamins and minerals to support hair vitality and growth.
Scientifically Backed Formulations for Hair Health
Dr. Murray emphasized the combination of biotin and potent botanicals to promote hair health safely and purely. He recently contributed an evidence-based article to the iHerb Wellness Hub exploring essential vitamins and supplements for natural hair growth.
Botanically-Infused Clean Hair Care Products
Complementing the supplements is a botanically infused topical hair care collection scented with rosemary and mint for a refreshing daily routine. Each cruelty-free formula excludes parabens, sulfates, paraffins, mineral oils, and DEA compounds, with accessible pricing at $10 per item.
The collection includes a Strengthening Shampoo that cleanses and revitalizes hair with biotin and nourishing coconut and babassu oils. A Strengthening Conditioner deeply hydrates and smooths hair, making it softer, stronger, and easier to manage.
The Strengthening Hair Masque is a weekly intensive treatment enriched with rosemary, sesame oil, biotin, honey, and coconut oil for deep nourishment. Lastly, the Strengthening Hair & Scalp Oil soothes the scalp and boosts hair radiance with fast-absorbing tea tree and mint notes.
