PFL and RHEI debut content network at 2025 World Tournament semis in Nashville

The Professional Fighters League has partnered with RHEI to build a scalable, creator-first ecosystem for combat sports. This move empowers digital creators to tell the story of MMA with unmatched access to PFL’s IP, fighters, and events.

Creators will gain access to a wealth of exclusive resources, including event credentials and fighter interactions. The goal is to deliver authentic, high-impact storytelling that brings fans closer to the action.

Unlocking Creator Access to the Sport’s Core
Through this partnership, PFL launches its first official creator network to scale storytelling beyond traditional media. Mike Chioditti of the PFL emphasized the platform’s mission to build a fan-driven movement shaped by both fighters and content creators.

The engine behind this initiative is Made, RHEI’s proprietary agentic platform built to supercharge content production. Made functions as a personalized AI-driven creative team that adapts to each creator’s voice and workflow.

Scaling MMA Stories Without Losing Authenticity
Shahrzad Rafati, CEO of RHEI, highlighted that the collaboration represents a new model for combining league-level IP with cultural storytelling. Made’s strength lies in its ability to scale content creation while maintaining relevance and resonance in real time.

The platform enables creators to craft culturally-aware narratives at the speed of the sport. It also allows the PFL to grow its global footprint through voices that fans already trust and follow.

Empowering Creators With Tools for Growth
RHEI’s Chief Global Partnerships Officer Reggie Yan emphasized that this is more than just access—it’s a foundation for sustainable creator success. Each content creator will receive hands-on support from AI agents to develop compelling, consistent, and interactive fan engagement strategies.

Whether highlighting fight moments or behind-the-scenes insights, creators will be instrumental in shaping a new era of MMA fandom. This network brings together the authenticity of personal storytelling with the scale of a league-backed infrastructure.

Exclusive Access to 2025 Global PFL Events
The creator initiative kicks off with access to key 2025 PFL events around the world. It begins with the PFL World Tournament Semifinals in Nashville on June 12 and continues across multiple continents.

Other notable events include PFL MENA 2 in Riyadh, PFL Europe 2 in Brussels, and PFL Africa 1 in Cape Town. Creators will have a front-row seat to the action while bringing fans along through dynamic, social-first content.

PFL 2025 Event Schedule:

• June 12: PFL World Tournament 5 (Semifinals) – Nashville, TN

• June 20: PFL World Tournament 6 (Semifinals) – Wichita, KS

• June 27: PFL World Tournament 7 (Semifinals) – Chicago, IL

• July 4: PFL MENA 2 (Quarterfinals) – Riyadh, Saudi Arabia

• July 5: PFL Europe 2 (Quarterfinals) – Brussels, Belgium

• July 19: PFL Africa 1 & Champion Series – Cape Town, South Africa

• August 1: PFL World Tournament 8 (Finals) – Atlantic City, NJ

• August 15: PFL World Tournament 9 (Finals) – Charlotte, NC

• August 21: PFL World Tournament 10 (Finals) – Hollywood, FL

With this groundbreaking collaboration, PFL and RHEI are laying the foundation for a global, creator-powered MMA movement. It’s a bold shift from the traditional broadcast model to a participatory ecosystem driven by stories, access, and real-time relevance.