EternityX Expands Leadership Across Asia to Power Cross-Border Growth in China-Ready Marketing
EternityX Marketing Technology is accelerating its corporate growth by deepening executive leadership in Thailand, Malaysia, Guangzhou, and Shanghai. This expansion strengthens the company’s regional market expertise and cross-border delivery capabilities, positioning it to capture increased demand for China-ready solutions.
Charlene Ree, CEO of EternityX, emphasized that this move goes beyond geographic expansion and represents a strategic scale-up of leadership capabilities. The company is investing in local market-makers with deep knowledge and vision to lead growth with precision and purpose.
As global brands navigate the growing complexity of the China market, EternityX provides clarity, tools, and talent to ensure success. Their strengthened leadership footprint enables faster campaign activation, alignment with enterprise goals, and cross-border results.
Building Market Depth Where It Matters Most
Southeast Asia and China are converging as key zones for brands targeting Chinese consumers. Malaysia, with a large Chinese diaspora and a tourism rebound that saw 3.8 million Chinese visitors in 2024, requires culturally nuanced AI-powered campaigns for effective brand conversion.
Thailand is reactivating inbound tourism through visa-free travel and government-led influencer initiatives, creating fertile ground for EternityX’s traveler-centric marketing approach. Guangzhou and Shanghai serve as innovation hubs, with Guangzhou focused on AI and product development, while Shanghai acts as a testbed for global-to-China media strategies.
Appointing Market-Makers to Lead Growth
EternityX’s leadership team features senior experts with over two decades of experience in digital transformation and business scaling. Meera Thuraivel, Managing Director for Malaysia, built Aleph’s Malaysian operations into a 14-member team and drives engagement with the Chinese diaspora through AI solutions.
Thresa Thian, Executive Director in Malaysia, excels in digital media and strategic partnerships, strengthening EternityX’s ability to connect brands with Malaysia’s diverse audience using data-driven insights. Valerie Tan leads client servicing in Malaysia, leveraging her background with Meta and X to empower brands across sectors.
In Thailand, Business Development Director Chalida Raksanaves and Senior Business Development Manager Nitiwat Jiraphatthasiri deliver customized campaigns, bridging Eastern and Western media landscapes to drive measurable impact. Simon Zhong, Head of Insights & Product Innovation in Guangzhou, leads AI platform development, enhancing brands’ competitive edge with insight-led transformation.
Deputy GM Celin Chen in Shanghai brings over a decade of experience to drive go-to-market excellence in a highly competitive digital environment. Chief Business Officer Deric Wong highlighted the team’s strategic depth and operational excellence as essential to unlocking new growth in Southeast Asia and China.
With this expanded leadership bench, EternityX is positioned to guide global brands through the complexities of China’s marketing landscape with speed, strategy, and results. The company continues to transform market challenges into competitive advantages that fuel its next phase of growth.
