Sagtec rolls out AI chatbot for smarter F&B customer service in Malaysia
Sagtec Global Limited (NASDAQ: SAGT), a leader in customizable software solutions, has announced the launch of its AI-powered chatbot service, tailored specifically for food and beverage (F&B) businesses in Malaysia. Seamlessly integrated with Sagtec’s point-of-sale (POS) and online ordering systems, the new solution is poised to redefine digital customer interaction and boost operational performance in the fast-evolving food service sector.
The chatbot enables restaurants, cafés, and food chains to deploy intelligent virtual assistants that engage customers in real time through popular digital touchpoints such as web chat, WhatsApp, and Facebook Messenger. These AI bots are engineered to handle orders, respond to inquiries, manage reservations, promote offers, and gather customer feedback—freeing up staff while elevating the customer experience.
Rollout Timeline and Regional Expansion Plans
Sagtec will begin onboarding selected F&B partners in May 2025, with a nationwide rollout across Malaysia expected in Q3 2025. The company also plans to expand regionally, launching first in Indonesia, followed by Singapore and Thailand, aiming to bring scalable AI innovation to Southeast Asia’s thriving food tech ecosystem.
Key Features of the Sagtec AI Chatbot
-
Smart Order Handling: Accept and manage pickup and delivery orders via WhatsApp, Facebook Messenger, and integrated web chat.
-
Reservation and Queue Management: Automate table reservations and provide live updates on wait times.
-
Menu Guidance & Promotion Support: Respond instantly to queries about menu items, allergens, and pricing while promoting offers and upselling.
-
Customer Support & Feedback Collection: Deliver fast answers to FAQs and gather actionable feedback post-meal.
Riding the Wave of Malaysia’s F&B Market Growth
The launch comes at a crucial juncture. According to Mordor Intelligence, Malaysia’s food service market is expected to grow from US$15 billion in 2025 to US$28 billion by 2030, reflecting a CAGR of 13.26%. Meanwhile, the online food delivery segment is projected to hit US$3.2 billion in 2025, with a 9.62% CAGR through 2029.
This surge is being fueled by digital-first consumer behavior—with mobile ordering now the norm. For F&B operators, this means personalized and automated customer service is no longer a luxury but a necessity.
Strategic Statement from Sagtec Leadership
“As customer expectations evolve and digital engagement becomes a cornerstone of the F&B experience, automation is no longer a future trend – it’s a present-day necessity,” said Kevin Ng, Chairman, Executive Director, and CEO of Sagtec. “Our AI chatbot service is designed to empower F&B businesses to deliver seamless, real-time customer support while improving operational efficiency. This launch marks a significant step forward in our mission to drive digital transformation across the industry, starting with Malaysia and expanding across Southeast Asia.”
