PFL Partners with Cloudbet for Crypto-powered betting, debuts at Road to Dubai Champions Series
The Professional Fighters League (PFL), widely recognized as the fastest-growing sports league, is set to transform the fan experience with its latest multi-year partnership with Cloudbet, a global leader in crypto sports betting and online casinos. The partnership, announced today, makes Cloudbet the official and exclusive Sports Betting and Online Casino Partner of the PFL, with the collaboration debuting at the Road to Dubai Champions Series on January 25, 2025.
Crypto Meets MMA: A Game-Changing Collaboration
Cloudbet’s innovative approach to crypto-powered betting aligns seamlessly with the PFL’s mission to create the “Champions League of MMA.” With over a decade of expertise in cryptocurrency and online gaming, Cloudbet will now introduce a new level of engagement for MMA fans.
“One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport,” said a Cloudbet representative. “We’re all about making betting part of the action, bringing fans closer to the tension on screen.”
This partnership promises to integrate Cloudbet’s crypto betting platform into the PFL’s events, with prominent branding featured across broadcasts and venues, starting at Dubai’s iconic Coca-Cola Arena in City Walk.
The Road to Dubai Champions Series
The highly anticipated Road to Dubai Champions Series marks the PFL’s first event of 2025, headlined by the undefeated Usman Nurmagomedov (18-0), the reigning Bellator Lightweight World Champion. He will defend his title against Paul “Big News” Hughes (13-1), fresh off a career-defining victory over AJ McKee at PFL’s “Battle of the Giants.”
The event showcases the PFL’s continued commitment to delivering high-stakes, world-class MMA action while engaging fans with innovative ways to enjoy the sport.
Elevating the Fan Experience
The PFL-Cloudbet partnership is poised to redefine the fan experience, combining the thrill of live MMA with crypto-powered betting opportunities. Damian Willoughby, EVP Global Partnerships at PFL, highlighted the synergy between the two brands:
“Cloudbet are forging a reputation as a trailblazer in the industry through their innovative approach and world-class suite of products. This is synonymous with the PFL, and we’re elated to collaborate with Cloudbet to bring a fresh and premium experience for our fight fans around the world.”
Cloudbet has teased upcoming innovations that promise to “push the boundaries” of fan engagement in the months ahead, keeping MMA enthusiasts on the edge of their seats both in and out of the arena.
The Future of MMA and Crypto
The partnership between PFL and Cloudbet not only marks a new era for MMA but also highlights the growing role of cryptocurrency in mainstream sports. With the Road to Dubai Champions Series set to kick off an exciting 2025 season, fans can expect a seamless blend of world-class fighting and cutting-edge fan engagement.
