HBO Max Developing ‘Practical Magic’ TV Show ‘Rules of Magic’

HBO and Warner Bros Television’s upcoming streaming platform HBO Max is developing a TV series follow up to the movie “Practical Magic.” The film, which ran in theaters in 1999, starred Sandra Bullock and Nichole Kidman as sisters and its story was based on the novels by Alice Hoffman.

For the TV show, HBO Max will tackle Hoffman’s “Rules of Magic, which will be set in the 1960s. It will follow three siblings — Franny, Jet and Vincent — who struggle with their oddness and abnormalities as witches. In the books, Franny and Jet become the witches in “Practical Magic,” while their brother is set to leave an unexpected legacy.

However, before the story gets to that part, “Rules of Magic” will explore how the siblings deal with their magical powers. The show will be written by Melissa Rosenberg, the creator of “Jessica Jones.”

HBO Max is still setting up the writers room for “Rules of Magic,” to potentially churn 10 episodes for season 1. Casting for the series has not yet been underway pending the show’s story development.

HBO Max is also developing two more shows along with “Rules of Magic” — a dramedy called “Generation” and a drama series titled “Red Bird Lane.” These programs will be coming to the streaming platform once its launched in 2020.

The press release is below.

“Generation” was created by Zelda Barnz, the 17 year old daughter of Daniel and Ben Barnz. Zelda will serve as the writer and co-executive producer on the project, which follows a group of high school students whose exploration of modern sexuality (devices and all) tests deeply entrenched beliefs about life, love and the nature of family in their conservative community.

Daniel will co-write with Zelda in addition to directing. Daniel and Ben will executive produce under their We’re Not Brothers Productions banner, with Lena Dunham also executive producing. Marissa Diaz will produce.

Ben and Daniel are repped by WME and Lichter Grossman. Zelda is also repped by Lichter Grossman.

“Red Bird Lane” is a YA morality and psychological horror series about eight strangers who arrive at an isolated house—all for different reasons—and quickly realize that something sinister and terrifying awaits them.

Sara Gran will write and executive produce. John Wells and Erin Jontow of John Wells Productions will also executive produce, with Dan Halsted serving as consulting producer