First World Beauty Fitness and Fashion (WBFF) Asia Championship set to take stage in Singapore in April 2017

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SINGAPORE, 20 January 2017 – The highly-acclaimed and anticipated World Beauty Fitness and Fashion (WBFF) show is set to take stage in Singapore come April 2017. The prominent international competition will make its South-East Asia debut in Singapore at the Marina Bay Sands following its first successful Asian pageant in Korea earlier this year.

Aspiring male and female fitness models can now register their participation online at www.wbffasia.com. Participants can stand to win the much coveted Pro Cards[1] as well as cash and prizes worth over USD36,000. The show will also feature notable judges including CEO of the WBFF show, Paul Dillett, Head Judge and Emcee, Nathan Harewood and other WBFF Pros & World Champions. In line with the WBFF philosophies, the pageant features seven unique categories, each created to reflect an attainable standard of beauty:

– Male Muscle Model
– Male Fitness Model
– Diva Fitness Model
– Diva Bikini Model
– Diva Figure Model
– Transformation Model
– Commercial Model

Commenting on the vision behind the show, Paul Dillett shared, “The WBFF was created to help people realise and live their dreams. We wanted to change people’s bodies and save their lives because obesity, diabetes and cardiovascular diseases rates are so high in America. Our categories were created to showcase an athletic figure which is sustainable and attainable naturally. These are the physiques that the general public want to be associated with.”

A renowned world class pageant like no other
More than just a fitness competition, the WBFF focuses on bringing back the true meaning of beauty. While an overall fit physique is important, the competition also serves to highlight other aspects of beauty such as grace, poise and showmanship capabilities. Channeling a Victoria’s Secret meets fitness vibe, a key factor that differentiates WBFF from other competition is the elaborate costumes that participants don, promising a visual spectacle for both participants and fans.

Transforming lives one step at a time through WBFF Asia (Singapore)
With this inaugural show in Singapore, Chairman of WBFF Asia, Augustine Tan and Managing Director of WBFF Asia, Walter Tay, seek to inspire more people to share their transformation stories through this platform.

“We continue to see progress in many Asian communities where they have been given more recognition for adopting an active lifestyle. We believe this is the right time to offer a showcase that will bring together all fitness enthusiast from the South East Asia region. More importantly, this is not just a competition, but a platform where we can gather like-minded personalities from all over Asia to meet and forge good relationships,’ said Walter.

“We were very encouraged with the participation in Korea where we had over 200 participants and 1,200 in attendance. We can definitely look forward to a spectacular show and we are confident that the response in Singapore will be even bigger. Without a doubt, the WBFF Asia show will definitely be seen as the pinnacle of physique competitions in South East Asia,” said Augustine.

Bringing all the WBFF action to you
Leading up to the finale event, the public can look forward to a slew of exciting physical activities ranging from boot camps to meet-and-greet sessions with top leading athletic personalities from Korea and Singapore. Following up with the highly-successful WBFF Asia inaugural competition in Korea earlier this year, official ambassadors including Kim Yeon A, Ahn Jae Sung, Ryu Jae Heon and Jun Min Ji will be in Singapore to facilitate trainings and meet their fans.

Participation fees starts at USD300 for one category, USD370 for two categories and USD420 for three categories. Fans and supporters can also be part of the finale by purchasing show tickets costing USD65 for a single ticket and USD100 for one pair.

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