MTV International Announces New Original Snapchat Series
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SINGAPORE, 30 SEPTEMBER 2016 — Dying to know what inspired Cara Delevingne’s bad girl style and how you can cop some of it? Or, perhaps you think it’s funny when couples get ambushed on the street and are made to reveal the awkward secrets on their smartphones? MTV’s got you covered on these matters with its new wave of international Snapchat Discover shows, inviting fans into the enticing wardrobes of some of their favourite celebrities, while also presenting a new super-awkward mini-gameshow that asks couples to guess what secrets are hidden on their partner’s phone.
NEW MTV INTERNATIONAL SNAPCHAT DISCOVER LINEUP
Show Us Ur Phone, which premiered yesterday, is a new short-form gameshow series that will see host and Geordie Shore star Charlotte Crosby ambush couples on the street, and quiz them about the content of each other’s phones. Produced by MTV and Gobstopper Television, the series will also air on the MTV website, and will be broadcast on MTV’s main channel in the UK later in the year.
MTV Threads, premiering 14th October, is a new digital series that (cat)walks into the wonderful world of wardrobes, focusing on the style and stories behind some of our famous friends’ threads. Each 5-minute episode will see host Becca Dudley hang with another of our musical mates to unbutton and uncover the tips and trends they follow to stay on top of the garment game. Whether it’s bouncing around an artist’s bedroom, mooching about in their music video trailer, or flicking through their favorite vintage shop, this series will take the stress out of getting dressed.
Incorporating footage from music videos and award shows as well as social media snaps, each artist will also share their style secrets; from big wardrobe wins, to fashion faux pas throughout their career. Upcoming episodes include Zara Larsson, DNCE and Leomie Anderson. Produced by MTV and Remedy.
Each series will debut 8-10 episodes varying from 3-5 minutes each exclusively on MTV International’s Snapchat Discover channel, which attracts millions of video views each day.
MTV launched its International Snapchat Discover channel in January 2015, and it is currently one of the most popular channels outside of the US. The channel features a variety of pop culture and lifestyle content for the MTV audience.
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